Good morning, Marketer, greetings from Denver! At least, Denver is where I should be when you’re reading this, fingers crossed for good travel. The occasion is the 2023 Gartner Marketing Symposium and Xpo. I was lucky enough to get some previews of the main stage content over the last few days. Suffice to say, some central preconceptions about data-driven marketing are going to be challenged. I’ll be bringing you reports from the conference. Prepare to have some central beliefs questioned. (And meanwhile, you could be completing our brief survey on how your martech stack is evolving.) Kim Davis, Editorial Director |