| | HSBC’s Head of Marketing Performance on data democratisation and data lineage mapping
At the Festival of Marketing: the Bottom Line, Alison Hanrahan, Head of Marketing Performance and Enablement at HSBC, shared her views on data-driven transformation, taking in data stewards, business outcomes, data democratisation and data lineage mapping. |
Social Quarterly: Q1 2021
This quarter’s edition covers stories including Snapchat’s continued push into ecommerce, the rise and rise of Clubhouse and community building on social platforms, Instagram and TikTok’s efforts to promote safety for younger users, Facebook News in the UK and much more. |
Kimberly Clark’s Juliana Chu on the brand’s agile approach to digital analytics
Juliana Chu, the Director of Digital & Analytics in APAC for Kimberly Clark, spoke today at the Festival of Marketing about how Kimberley Clark’s agile approach to analytics – particularly in utilising CRM and social listening tools – has helped the company generate higher levels of consumer engagement and drive sales for its baby and personal care brands (including Huggies, Kotex, and Kleenex). |
|
|
|
|
|
| Optimising Marketing Spend Best Practice Guide
Econsultancy’s Optimising Marketing Spend Best Practice Guide provides guidance about how to thrive despite budget cuts during these ‘unprecedented times’. |
Digital Transformation Monthly – March 2021
Nearly a year since the UK went into its first lockdown, trends in customer behaviours that arose during the pandemic, including increased online shopping and telehealth, look as though they are here to stay. |
|
|
|
|
Optimising customer journeys and the role of smart martech
Join this webinar to hear from Econsultancy Editor Ben Davis, and Coveo Business Lead Ben Wild, as we discuss: Customer journey mapping Linking up martech If AI and relevance should be the priority for your business
3pm BST | 31 March
|
Econsultancy Live presents ‘What’s next for CX?’
On 27-28 April, this virtual conference will bring together thought leaders, brand marketers and digital professionals to discuss the importance of customer experience. The Early bird pass deadline is fast approaching! Get your pass before Thursday 1 April to secure your discounted rate!
9am GMT | Available on-demand, 27-28 April
|
|
|
|
|
Econsultancy Live: ‘What’s next for CX?’ – 27-28 April
Join 600 senior digital & marketing professionals for 12+ hours of unmissable CX content across 2 days. Not to mention the 40+ expert speakers from brands such as; Alibaba, Dyson, easyHotel, Tony’s Chocolonely, Zurich Insurance and more, ready to share their knowledge. Get your Early bird pass now! |
|
|
|
|
Econsultancy London
Floor M, 10 York road,
London, SE1 7ND, UK
+44 20 7970 4322 | | Econsultancy New York
205 Hudson Street, 7th Floor
New York 10013, United States
+1 212 971-0630 |
|
|
|
|
| Econsultancy Pulse is a round up of the latest action in the world of marketing and ecommerce. |
You are receiving this email to [email protected] as you are opted in to receive the Econsultancy Pulse. You can change your email settings or unsubscribe from the Econsultancy Pulse.
Econsultancy is part of Xeim Limited, part of the Centaur Media plc group
Registered in England and Wales with number 5243851
Registered office at Floor M, 10 York road, London, SE1 7ND
Copyright © 2021 Centaur Media plc and / or its subsidiaries and licensors. All rights reserved. |
|
|
|
| | |
|
