| Happy Wednesday! Today we have the author of ‘The AI-Powered Enterprise’, Seth Earley providing practical guidance for implementing transformative AI solutions to your organization. He writes: To move your organization toward AI success, make sure you have a clear objective for the project, a good definition of success, and a way to measure whether you got there. Also Impact’s Product Marketing Manager, Molly Doyle Young talks about the different ways to approach an influencer program and how they can benefit a brand. “For some brands it pays off to move away from the traditional slate of celebrities and instead target niche audiences through a micro or nano influencer,” says Molly. Benchmarking Survey 2020 We’re tracking six core marketing trends over the next few months to help you benchmark your response to COVID-19. Please complete this quick survey and see how you compare with others in the industry. Your answers will be treated confidentially. | 
