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| As the clash between U.S. lawmakers and TikTok over the video-sharing app’s ownership comes to a head, a proposed ban of the platform is set to take effect on Sunday unless it sells to a U.S. owner.
With Chinese parent company ByteDance making it clear it has no plans to change hands, though, the app’s 170 million-plus U.S. users — and the creators whose careers it helped propel — are bracing for what life without the app could look like.
As uncertainty over the app’s fate heightens, WWD's Beauty Reporter Noor Lobad and Wellness Reporter Emily Burns asked 10 creators how they’re bracing for a potential ban. European Beauty Editor Jennifer Weil also takes a look at which social media platforms — big or small — might beauty brands and content creators migrate to if the U.S. TikTok ban goes through on Jan. 19?
Also in today's WWD, Jennifer Weil covers Sisley's move into the dermocosmetics sensitive skin segment and see the latest executive moves. — Kathryn Hopkins, Senior Beauty Editor, WWD and Beauty Inc |
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| | | Beauty Features Established short-form video platforms are next in line, but small upstarts like Lemon8, Triller, Kwai and Firework have potential. |
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| | | Skin Care Sensitive Skin Soothing Care raises tolerance thresholds, allowing people to expand their beauty routines, according to the French pres … |
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| | | Beauty Features Data from Mintoiro shows ultra-colorful and quirky makeup brands — like Korea's Fwee and China's Flower Knows — are trendin … |
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| | | Beauty Features Supergoop and Amika have both made recent CMO appointments, while Elemis has a new North America president. |
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