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Best Practices in Sales & Marketing
Door knocking isn't dead Guillermo Teran, associate broker with Avanti Way Realty in Miami, says it's his number one technique for generating listings. Here are his tips for success. Full Story: REALTOR® Magazine (1/25)
Facebook launches bulk tools for comment moderation Facebook marked Safer Internet Day by announcing new capabilities for creators that include advanced comment search functions and actions such as bulk liking and hiding. The Moderation Assist's Activity Log also is being enhanced with more statistics, such as how many comments were hidden during the past month. Full Story: TechCrunch (tiered subscription model) (2/7)
Retail brands contending with an uncertain economy, frugal consumers and rising social media ad costs may want to consider alternatives such as "reliable and truthful" content marketing, writes Edgemesh CEO Jacob Loveless. Other low- or no-cost strategies include a focus on organic social media to build awareness and long-term customer connections, and taking advantage of the personalization benefits of email marketing. Full Story: Retail TouchPoints (2/8)
Total mortgage applications up 7.4% last week A decline in mortgage rates helped push total mortgage application volume up 7.4% last week compared with the prior week, according to the Mortgage Bankers Association. Refinance demand climbed 18% for the week, and mortgage applications to buy a home grew 3%, but demand was still lower than a year ago. Full Story: CNBC (2/8)
Past inspires this New York home's update Designer Jessica Helgerson guided owners to designs inspired by the past, including paneled walls and arched doorways in this completely updated 1930s duplex in Manhattan Beach, Brooklyn. Full Story: The New York Times (2/8)
Technology & Innovations
AI platform analyzes content for bias, inclusion LVA CEO Larry Adams is seeking funding for his X_Stereotype platform, which analyzes uploaded content on bias, inclusion, emotional quotient or EQ, and likability and purchasing intent. Bob Evans Farms, FanDuel and Procter & Gamble have tested the platform, with Bob Evans Farms' Thyme Hill saying the platform "allowed us to see what we were doing well and what we needed to think differently about." Full Story: Ad Age (tiered subscription model) (2/7)
Commentary: Housing challenges drag on economy Public policy analyst Steve Lafleur explains the cascading negative effects when affordable housing is out of reach for the workers. "The scarcity of housing puts pressure on non-residential segments of the market as well, making it more difficult and expensive to rent offices or warehouses," Lafleur writes. Full Story: The Globe and Mail (Toronto) (tiered subscription model) (2/9)
Legislation & Regulation
CFPB warns of unlawful mortgage-comparison referrals An advisory opinion from the Consumer Financial Protection Bureau tells consumers that online mortgage comparison sites may present themselves as unbiased while recommending only lenders who pay them for referrals. "Eliminating illegal kickback schemes fosters fair competition by forcing lenders and other providers to compete on a level playing field and leads to lower rates and higher quality service," the CFPB says. Full Story: National Mortgage Professional (2/7)
The National Association of REALTORS® is America's largest trade association, representing more than 1.5 million members involved in all aspects of the residential and commercial real estate industries. REALTOR® Magazine is the official magazine of NAR, bringing expert insight to real estate trends, tools, and business strategies.
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