How will technology transform the fragile client/agency ecosystem? Bruno Gralpois predicts key factors that will impact client/agency partnerships in years to come
ClickZ Daily: April 9, 2021 |
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Advertising & Promotion Bruno Gralpois What radical changes should advertisers expect in a post-COVID world that is technology-led and rapidly changing? And how should they best prepare themselves to take on these new opportunities? |
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Commerce & Sales Val Vacante Val Vacante highlights the epic growth in contactless payments and how app-free experiences are the ultimate helper for retailers and shoppers Read more |
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| AI & Automation Chris McGugan By 2025, it’s likely that nine dollars of every $10 will be spent on the digital experience versus phone/voice. Oracle Service's SVP and GM, Chris McGugan predicts customer experience for the years to come Read more |
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| Data & Analytics Daniel Tannenbaum From CRMs, and messaging platforms to online courses, here's how traditional providers in insurance and mortgages are using technology more effectively Read more |
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| Case Study Jacqueline Dooley Agile research technology helped Ad Council adjust their mask messaging in real-time, reach 70% of Americans, and raise over $400 million in donated media support Read more |
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| MarketMuse provides personalized AI-powered insights for organizations to create predictably better content and improve organic performance. Read more |
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Digital Advertising A DXP can provide optimal digital experiences to a variety of constituents, including consumers, partners, employees, citizens and students, and help ensure continuity across the full customer lifetime journey. Download now |
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| Digital Transformation An interactive voice experience is any conversational brand engagement that takes place through voice-first technologies. That could be a smart speaker app, a mobile chatbot, or even an interactive ad on a smart mirror or IoT workout device. Download now |
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