How Walgreens scaled its performance storytelling Rego Marquiis, Head of Content at Walgreens, shares a story of successful performance storytelling at scale
ClickZ Daily: April 21, 2022 |
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| Good morning! The importance of personalization to any marketer or brand cannot be underestimated; but delivering personalization at scale is tricky. We spoke to Rego Marquiis, Head of Creative at Walgreens, to learn about the transformation the American pharmacy giant undertook to create deeper experiences for its customers. How did Walgreens bridge the gap between business, customer, and in-house talent to scale its performance storytelling and personalization? Let’s find out! |
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B2C Kamaljeet Kalsi A transformation that bridged the gap between the business, customer, and in-house talent |
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Data regulations Ann Smarty As the world is getting more and more polarized, brands are struggling to find ways to stay relevant and avoid being affected by the cancel culture Read more |
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| | | | | Blockchain Joe Pulizzi How brands can use blockchain tokens to revolutionize the customer experience Read more |
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| Lucy helps organizations leverage knowledge for individual and market success using the latest innovations in artificial intelligence. Lucy reads, watches, listens and remembers all you’ve shared to provide specific answers and meaningful insights from text, audio, video and more. Read more |
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Digital Advertising A DXP can provide optimal digital experiences to a variety of constituents, including consumers, partners, employees, citizens and students, and help ensure continuity across the full customer lifetime journey. Download now |
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| Digital Transformation An interactive voice experience is any conversational brand engagement that takes place through voice-first technologies. That could be a smart speaker app, a mobile chatbot, or even an interactive ad on a smart mirror or IoT workout device. Download now |
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