How US retailers are monetizing their data

How US retailers are monetizing their data Details on how a retailer generated over $35m in revenue advertising from the customer data platform (CDP)

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ClickZ Daily: April 27, 2021

Advertising & Promotion The fruits of collaboration: how US retailers are monetizing their data Selwyn Parker How customer data platforms (CDPs) are proving to be a great value proposition for retailers, enabling better data intelligence and cross-channel marketing abilities Read more

Digital Advertising How your personal brand can save your career during a pandemic Mark W. Schaefer Despite being tanked by the pandemic and testing positive, just a few weeks later my business had one of the strongest financial months of my career. Here's how my personal brand saved me Read more Case Study How Humanscale pivoted from in-office to the WFH furniture market Jacqueline Dooley The pandemic threatened the core of Humanscale’s business model. Here’s how they used DAM technology to target an entirely new market in just two weeks Read more Digital Advertising Being an effective marketing leader with Mark Evans, Direct Line Group Kamaljeet Kalsi Leadership, the exciting yet volatile future of marketing, and sector-specific challenges Read more Digital Transformation How technology is changing the role of the CMO in 2021 Michael Collins In a world with rapidly advancing technology and changing customer attitudes, the CMO's role is an important one - making it key to stay agile, adaptive, and relevant while meeting the customer and marketing needs Read more

Featured Tech Talk

MarketMuse MarketMuse provides personalized AI-powered insights for organizations to create predictably better content and improve organic performance. Read more

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Digital Advertising Magic Quadrant for DXP A DXP can provide optimal digital experiences to a variety of constituents, including consumers, partners, employees, citizens and students, and help ensure continuity across the full customer lifetime journey. Download now Digital Transformation Introducing the Interactive Voice Experience An interactive voice experience is any conversational brand engagement that takes place through voice-first technologies. That could be a smart speaker app, a mobile chatbot, or even an interactive ad on a smart mirror or IoT workout device. Download now

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