How Ubisoft's platform-first approach helped its Far Cry 6 marketing campaign stand out

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November 09, 2021

In a bid to widen its player base and capture the attention of an inundated mobile audience, Ubisoft changed gears with its Far Cry 6 marketing campaign by creating targeted content for each social platform and enlisting the actor Giancarlo Esposito to star in fourth-wall-breaking ads. Read more below.

Once they nailed down the “big idea” of enlisting Giancarlo Esposito, the creatives at Funworks brought the idea to social platforms such as Instagram, Snapchat and Facebook to figure out how best to execute it on each. Marketers and agency execs say they expect advertisers to test out live shopping more and more this year as it is still in the experimental phase but they expect the channel to grow quickly. More in this week’s Digiday+ Marketing Briefing. This year’s upfront deals only took effect a month ago, but conversations about next year’s upfront cycle have already started up, according to the latest Digiday Podcast episode. Having a strong ESG strategy is becoming a major talent draw, particularly for younger generations. But job candidates aren't fooled by greenwashing. Other things to know about Apply to attend a virtual town hall hosted by Digiday and Viafoura on November 15 to hear what it takes to move marketers’ audiences from the unknown to the known — realistically framing the scale of their data offerings and other expectations in the first-party world. Research shows that Hispanic Americans watch music videos on CTV and often find them to be more culturally relevant than sports. Brands are leaning into the format when advertising to a multicultural audience. Sponsored by Vevo. Brands that show contextual video ads within relevant content are increasing favorability and purchase intent, reducing skips and enticing new customers. Sponsored by Seedtag.

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How Ubisoft's platform-first approach helped its Far Cry 6 marketing campaign stand out

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