| | | | | Twitter Is Cracking Down on Trolls and Offensive Tweets With These New Tools Banned users won't be able to create new accounts By Marty Swant Twitter is rolling out a number of safety updates which the company says will help protect users from online trolls and abusive content. Today, the social platform announced it will take a three-pronged approach to combating abusive and sensitive content on the platform by introducing a safer search option, collapsing abusive and low-quality tweets and...
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| | | | | | | | Nearly 100 Tech Companies Have Filed a Legal Brief Opposing Trump’s Immigration Ban Facebook, Apple and Google are all weighing in By Marty Swant In a strong sign of opposition against President Donald Trump's ban on immigration from seven predominantly Muslim countries, nearly 100 tech companies including giants like Apple and Facebook have filed an amicus brief expressing their concerns with the executive order Trump signed late last month. The brief, filed on Sunday in a Washington State court,...
Read more » | | 84 Lumber’s Provocative Super Bowl Ad Caused Its Website to Crash Spot about immigration gets big buzz from the Big Game By Christopher Heine In one of the Super Bowl LI's more interesting advertising entries, 84 Lumber wasn't afraid to push buttons about President Trump's immigration policies with its ad. The move garnered attention on Twitter and obviously drove traffic to its dedicated microsite, which crashed almost immediately and, at press time, was still down. The site, Journey84.com, invited...
Read more » | | Intel Flew Hundreds of Drones Behind Lady Gaga During Her Super Bowl Halftime Show It's the second time they've partnered for a big event By Marty Swant For this year's halftime show, 300 of Intel's Shooting Star drones flew behind Lady Gaga. Choreographed by lights and shapes in what the company is calling the first-ever drone integration for a Super Bowl or televised event, the drones, each weighing less than a volleyball, transformed into multicolored stars and the U.S. flag. The collaboration...
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| | Buffalo Wild Wings Sets Up Its 360-Degree Video With Brett Favre TV Spot Campaign also includes Snapchat geofilters By Marty Swant There's no telling how long tonight's Super Bowl is going to last, but Buffalo Wild Wings is taking credit for if it goes longer than expected. For its 30-second pregame ad, the restaurant teamed up with Brett Favre, placing the Hall of Fame quarterback in an alternate universe, one in which he's forever doomed to...
Read more » | | Budweiser’s ‘Clydesdale Cam’ Airs Live on Facebook During Super Bowl BuzzFeed and Hidden Valley also joined in on the live action By Sami Main Just what you've always wanted: an insider's look at what the Budweiser Clydesdales are up to during the Super Bowl. If you tune into Budweiser's Facebook page tonight, you'll get to see the horses having their own viewing party in their stables, complete with snacks. Over 16,000 people were concurrently watching the stream even before...
Read more » | | 7 Social Stats Reveal Which Super Bowl Advertisers Teased Their Campaigns Best A bevy of exclusive engagement data By Christopher Heine >From Dec. 1, 2016 through Saturday, Origami Logic tracked engagement stats for Super Bowl advertisers to see which brands' posts and teasers were generating the most buzz. The marketing analytics software company looked at engagement data on Facebook, Twitter, YouTube and Instagram to help the industry understand which advertisers have already been getting a big...
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