How travel and hospitality brands should respond to the coronavirus
Travel and hospitality brands are reeling as coronavirus (COVID-19) spreads around the world. But as powerless as they are to stop it, how they respond to the situation could impact how much they lose and, perhaps most importantly, how fast they can recover once the crisis is over.
Patricio Robles gives seven pointers for travel and hospitality brands dealing with the outbreak. |
What is reactive marketing? And which brands do it well?
As social media has gone from strength to strength, brands are using reactive marketing as a way of engaging with their audience on the spur of the moment, often with successful results. However, this type of content is not always guaranteed to succeed, and there are as many risks involved as there are benefits. |
A day in the life of... Richard Reeves, Managing Director of AOP
Richard Reeves is the Managing Director of the Association for Online Publishing (AOP). Econsultancy spoke to him about his work within the challenging landscape of digital publishing, why his role requires diplomacy, people skills and optimism, and his advice for anyone who is starting out in publishing. |
|
|
|
|
