The Top Trend in Podcasts Right Now? Engagement.

Download now to learn how podcasters are taking lessons from the creator economy to inspire community engagement and fan interaction.

It’s the latest buzz in the business: podcasting has officially entered its engagement era. Hosts and producers are taking ideas from Instagram influencers, TikTok stars and YouTubers, redesigning the podcast playbook in real time to put listeners at the heart of the conversation.

Our friends at The Signal Awards are on a mission to recognize the podcasts shaping culture. Read their new trend report, “Enter The Engagement Era,” to explore how top podcasts are deepening connection with their audiences by embracing new formats and new ways to keep the conversation going off-air. A few noteworthy insights:

• 55% say their team commits 3+ hours per day to managing their community or engaging with fans.
• Multiple surveys have suggested that fans crave authenticity from hosts, with a significant portion of listeners tuning into podcasts for companionship. 
• One publishing behavior drives more engagement than the rest– is your team already doing it?

Featuring insights fromThe Signal Awards Judging Academy and top podcast leaders at Spotify, YouTube, Substack, KCRW and more, the report shares tips and tricks for generating higher engagement, transitioning to video, and maintaining your podcast’s authenticity while adjusting to a rapidly changing dynamic between creator and fan.

Download the report to take part in the discussion and learn how audio teams can cultivate a highly-engaged audience.

Make Your Podcast Required Listening.

There’s still time to enter your podcasts in The 4th Annual Signal Awards. To honor the full breadth of the podcast medium, they accept entries from Shows, Limited Series & Specials, Individual Episodes, and Brand Storytelling across a range of categories. Enter before their Final Entry Deadline this Friday, June 27th.

Enter Now