Attend this virtual summit on May 26, 2020 and learn how top communicators took brand journalism to a new level during the pandemic.
| | | Join us for this virtual event hosted by Mark Ragan, chairman and co-founder of Ragan Communications, and Jim Ylisela, co-founder of Ragan Consulting Group. Mark and Jim have invited a stellar group of communicators to share their stories and powerful examples of how they are covering the pandemic—for their organizations, their industries and the communities they serve. They’ll reveal lessons learned and how those experiences will guide them in the "new normal" that emerges from this crisis. | Sessions Include:
Brand Journalism COVID-19: How to use powerful storytelling techniques to inform your audiences, showcase your expertise and boost your brand Cape Cod Health News: What happens when you become the "go-to" health news source for your community Brand Journalism in an industry crisis: Covering aviation Cover what you know: The science behind COVID-19 and the search for a cure One state’s battle against COVID-19 Brand Journalism in the post-COVID-19 world |
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| You’ll discover how to:
Find your distinctive editorial voice among the torrent of COVID-19 coverage Use your exclusive access to tell stories available to no one else Employ data to identify trends in your industry Develop point-of-view and thought leadership content for your many audiences Focus on the human element of the pandemic with clarity and compassion Track your efforts—and your content—while working with a remote, stay-at-home staff |
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Pandemics don’t end with the flip of a switch. Recovery will be slow and not without some bumps in the road. Attend this virtual event on May 26 and learn how effective storytelling can help your organization in the "new normal". Questions: contact Shallon Blackburn at [email protected]. Related Ragan Events: Ragan’s Google for Communicators Virtual Boot Camp: May 13 PR Daily’s Media Relations & Measurement Virtual Conference: May 14-15 |
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