How to work with Hispanic media prosSpanish-language media outlets often fare better in the ratings and are more trusted by Hispanic audiences than are their English-language counterparts. Still, delivering your message in Spanish is not enough. There are regional idioms to consider, as well as nonverbal cues. Here's what PR pros should know.
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Working with Hispanic media pros? Go beyond mere translation Spanish-language media outlets often fare better in the ratings and are more trusted by Hispanic audiences than are their English-language counterparts. Still, delivering your message in Spanish is not enough. There are regional idioms to consider, as well as nonverbal cues. Here's what PR pros should know.
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