| Happy December! Today we have Dan Frohnen, CMO of Sendoso, explaining why customer personalization is no longer achieved through account-based marketing (ABM) alone and outlines how you can switch to account-based everything (ABX). “ABX opens internal communication lines between departments to ensure consistency when interacting with a customer and make for a more personalized connection at every touchpoint, regardless of the team members involved,” says Dan. Also Rock Paper Reality’s Co- Founder, Patrick Johnson highlights the benefits of web-based AR content experiences, specifically in the retail sector. He writes: Like application-based AR, WebAR uses your phone’s camera to register computer-generated information and virtual experiences to the real-world. But where WebAR has the upper hand is its usability and accessibility as it’s initiated through a QR code or hyperlink that runs on your phone, similar to a traditional website in the browser. Benchmarking Survey 2020 We’re tracking six core marketing trends over the next few months to help you benchmark your response to COVID-19. Please complete this quick survey and see how you compare with others in the industry. Your answers will be treated confidentially. | 
