How to test your site for Google’s Core Web Vitals metrics Understanding page speed and its role in site performance.
ClickZ Daily: April 28, 2023 |
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| Good morning, Page speed and user experience have become important over the last two years. Many digital marketers ask, “What exactly are the Core Web Vitals and how do we fare on this front?” The Core Web Vitals is a set of three user experience metrics defined by Google: Largest Contentful Paint Cumulative Layout Shift First Input Delay Learn about Google’s Core Web Vitals metrics and how to test your website. Tune in to the ClickZ Marketing Masters Podcast wherever you get your podcasts, including Apple, Spotify, Google, and Amazon. Don’t forget to subscribe! |
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SEO DebugBear Page speed has been a ranking factor for a long time, but it has increased in importance over the last two years. Learn about Google’s Core Web Vitals metrics and how to test your website |
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Analyzing Customer Data Dipti Kachru Businesses can deliver more value to their customers by taking a audience-led and data-driven approach in order to make informed decisions Read more |
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| Brand experience Team ClickZ How the sunglasses giant created subconscious brand recall value with music festival-goers through the power of strategic partnerships and experiential marketing Read more |
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| Marketing Technology Courtney Trudeau | Merkle In times of economic downturn and uncertainty, brand goals are shifting inward. A technology roadmap can be used to maximize tech investments and ensure it is connected and fully utilized to optimize better CX and more revenue Read more |
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| Industry Developments Guy Sheetrit With performance marketing merging with brand marketing, the domain of performance marketing looks bright indeed for brands in 2023 and beyond Read more |
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Marketing Masters Podcast |
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Strategy Benjamin Broomfield "Marketing took on the role of storytelling within the organization to explain the power of its investments. It showed how these changes would impact the customer." Download now |
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| Marketing Benjamin Broomfield The average customer is bombarded by five thousand commercial messages every day and has an attention span of eight seconds. Relying on sight and sound is not enough to cut through the noise. Failing to take a scientific approach limits your ability to stick in the minds of your customers. Download now |
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| Digital Leaders Benjamin Broomfield “The primary benefit of embracing simplicity in an uncertain world is that it helps you prioritize.” Download now |
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Digital Marketing Rucha Kadam IP stands for “Internet protocol,” which is a set of rules that govern the format of all data that’s sent via the Internet. Download now |
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| Commerce & Sales Rucha Kadam The Black Friday Cyber Monday (BFCM) holiday is the event of the year for most eCommerce brands, and the time where many net a significant percentage of their annual revenue. Download now |
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| Email Rucha Kadam US companies lose $42B per year on fraud loses and spend about $9.6B per year for fraud prevention. Retailers face fraud via coupon abuse, charge backs, return abuse, fake account creations, etc. An email address, and the data associated with it, provides insights that stop fraud in its tracks before it enters your database or a transaction occurs. Data about an email tells a lot about an individual behind the email or a potential fraudster. The AtData API provides companies with a first line of defense against potential fraudsters. AtData has developed an industry leading, global fraud prevention guide that covers multiple data points to suit any business’s needs. Complete the form and download the guide ASAP! Download now |
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