🎛️ How to tell if it's real AI or just automation at a higher price

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Salesforce's unveils its new Tableau feature

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Apr 17, 2025

Today is National Artificial Intelligence Day (according to us), and we have a smorgasbord of articles about AI for you.

First, we just released our State of Your Stack 2025 report. Surprise: AI is bringing back home-grown solutions.

Then Michele Morelli explains how to tell if a vendor is trying to sell you AI that’s really just the same old automation at a higher price.

Next, it’s 5 things we learned about AI at the Spring 2025 MarTech Conference.

Finally, we have the lowdown on Salesforce’s new Tableau feature and Hubspot buying Dashworks to up its AI game.

Next year, we’re going to throw a National Artificial Intelligence Day party, so you better start planning your costumes.

Constantine von Hoffman
Managing Editor

Marketing artificial intelligence (AI)

How to tell if it’s real AI or just automation at a higher price

Not all “AI” in martech is created equal. See past the buzzwords and spot the difference between rule-based logic and adaptive learning.

State of Your Stack Survey

These are the challenges and barriers impacting your martech stack

We’ve got four ways to consume the 2025 State of Your Stack report, and none of them require a registration.

Marketing technology

5 things we learned about AI at the Spring 2025 MarTech Conference

AI came up often at the Spring 2025 MarTech Conference, and these are the lessons we took away.

MarTech webinar

Future-proofing your marketing operations

This webinar reveals how forward-thinking marketing operations leaders can create resilient organizations ready to capitalize on emerging AI opportunities.

Marketing analytics

Salesforce bets AI agents can solve business leaders’ struggles with data

Salesforce shared a report on how business leaders struggle with data before introducing AI agents for Tableau as a response.

HubSpot

HubSpot expands its AI capabilities with Dashworks acquisition

HubSpot’s Breeze Copilot is getting a boost by adding natural language AI from Dashworks to answer users’ questions.

PPC

26 A/B testing ideas

These 26 A/B test ideas help search marketers improve what happens after the click—from landing pages to CTAs and conversion flows.

Marketing management

How tariffs impact retail sales and ad spending, and why 2025 might be different

Advertisers are worried tariffs will take a bite from their budgets. What does recent history have to say?

On-demand marketing training

The complete MarTech spring season is now available!

Unlock 45+ on-demand discussions on marketing strategy and solutions to overcome your biggest AI, GTM, ABM, and influencer marketing challenges – yours for free.

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What else we're reading

Good reads and conversations to help good marketers get better.

SaaS Marketing has turned into a cesspool Companies slash SaaS spending The do’s and don’ts of using AI for resume help “Every school should have access to A1.” And A1 agrees. Being CMO at an LBO company that’s being sold out from under you isn’t fun. Who would’ve guessed? The most reread marketing books

MarTech research

Surveys and research reports to make you a more-informed marketer

NEW! Get profiles of 14 email marketing platforms and more in the 2025 MarTech Intelligence Report, Email Marketing Platforms: A Marketer’s Guide. NEW! MarTech’s new buyers guide for identity resolution includes profiles of 11 identity resolution platform vendors, pricing information, capabilities comparisons and recommended steps for evaluating and purchasing. NEW! Get in-depth profiles of the top players in the marketing project and work management space. Download the MarTech Intelligence Report on Marketing Work Management platforms. The 2025 MarTech Intelligence Report on Marketing Automation Platforms is here. Get an overview of the MAP market and profiles of 14 vendors. Improve your understanding of the CDP market and get profiles of 21 vendors in the space. It’s the 2025 MarTech Intelligence Report on customer data platforms. Check out our MarTech Intelligence Report on Call Analytics & Conversation Intelligence Platforms, featuring profiles of 11 vendors.

What they're saying

“As a marketer, you’ll have to forgive me for being skeptical about the flood of AI-powered solutions. Not every tool shouting “AI!” actually has it. Many are just dressing up old automation in new clothes.” – Michelle Morelli in How to tell if it’s real AI or just automation at a higher price. “AI’s effect on website traffic is similar to what we saw when Google rolled out featured snippets. When users get a complete answer directly from an AI tool, they often stop searching — AI effectively intercepts that traffic.” – Alan K’necht in How AI is changing the rules of web traffic.