Data is king. It helps us understand the online and offline experiences our customers are having and how we can improve them. But the real value lies in uniting many data sources and metrics to arrive at a single source of truth.
In this webinar Anthony Gribbon, Journey Analytics Manager at LV=, shares his experience of integrating MarTech solutions, including Google Analytics and A/B testing tools, with digital experience insights from Decibel and using them to make changes and drive results. |
