NBJ Insights
 
January 20, 2019
 
 
Regulatory
 
 
Take these 3 steps to substantiate your dietary supplements’ claims

A supplement brand has developed a great product and wants to advertise the benefits of that product to the world. But it needs to keep claims on the right side of the line and stay out of the crosshairs of the government.

The Federal Trade Commission is the federal agency that regulates dietary supplement advertising claims. The FTC Act prohibits “unfair or deceptive acts or practices.” This means that any advertising claim must be truthful and non-misleading. To meet that standard, FTC has explained that dietary supplement claims must be substantiated by “competent and reliable scientific evidence.”
 

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Ingredients
 
 
Global interest in cannabis has governments, companies racing to dominate supply chain

Hemp, fittingly, is now growing "like a weed" around the globe. By the end of 2017, the global hemp trade was valued at $3.1 billion and is expected to nearly double that to an estimated $5.7 billion by 2020, according to New Frontier Data.

It’s hard to think of another crop that increased production that fast, and even as the industry is growing like a weed, questions around how to build a supply chain that big and that fast are growing even quicker.

And while the rising wave of CBD awareness is a U.S. story, on a global scale the picture is more complicated.

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Market Data & Analysis
 
 
The Analyst’s Take: Prebiotic supplements grow more than 100 percent in 2018

Prebiotic supplements still represent a small category; they were at $96.1 million in annual sales in 2018, compared with probiotic supplements at $2 billion. However, prebiotics represent a huge growth opportunity, with three consecutive years of doubling sales and growth of more than 120 percent.

Learn more and view a complimentary chart from the Supplement Business Report here.

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New Hope Network