DIY video storytelling in the stay-at-home era
| | | Learn how to add video to your crisis recovery plans and quickly produce videos that tell a moving story. DIY Video Storytelling in Times of Crisis May 20, 2020 2:00–3:30 p.m. Eastern time Your presenters will review how to shoot and edit amazing videos from home when all you have is an iPhone, laptop and simple editing apps—with little to no budget! You’ll hear case studies, cautionary tales and smart ways to repurpose existing videos. | The top ten things you’ll learn are:
The case for a video-centric crisis communications strategy How to add video to your crisis response and recovery plans Messaging guidelines: How to convey the 3C’s (clarity, compassion, care) How emotional destinations unlock powerful videos in the COVID-19 era Essential equipment—from no-cost to low-cost (including drones!) The fundamentals of framing, lighting and more DIY Production Guide: How to shoot and edit from home (when all you have is an iPhone, laptop and simple editing apps) COVID-19 Case Studies: Lessons from Apple, AirBnB and a drone video shot in Seattle Dollars and sense: How to repurpose exiting videos, capture cloud films on your laptop and turn your videos into podcasting gold Secrets of success: How crisis agencies are advising clients to use video |
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PRESENTERS Save $50 For questions or additional information, please contact Shallon Blackburn at [email protected] or 800-878-5331. Related Ragan Events: PR Daily’s Media Relations & Measurement Virtual Conference: May 14-15 Ragan’s Google for Communicators Virtual Boot Camp: May 13 Ragan & PR Daily’s Social Media & Digital Communications Virtual Conference: June 18-19 |
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