“How To Set Up An Online Release Party” plus 1 more

How To Set Up An Online Release Party

Posted: 11 Jan 2021 10:00 AM PST

Release parties are a traditional way to promote your band locally. Why not take it online and get a wider audience?

Choosing the platform

There are countless platforms to broadcast live video online. To name but a few:

  • Youtube live
  • Facebook live
  • Twitch
  • Twitter/Periscope
  • Instagram: for stories/ephemeral videos (no replay after 24 hours).
Tools as Restream.io can help you stream to several platforms at the same time.
If you’re new to video streaming, you may prefer to keep simple and stick to your prefered social media live video.

Preparing for live streaming

Live streaming is hard. Remember those technical problems that TV live show are used to experience?

Pre-Recording

It will make things easier to record your videos and store them on Youtube as private videos. Then add them to a private playlist. During the live, you’ll have to answer the chats with your fans, so prepare everything that can be prepared.

Ideas of content

What makes a good release party? You may arrange the party around a live set. You can record it in a venue, in your rehearsal room or at home.

Maybe you’ll have a music video that you can premiere during the party.

Other ideas of content:

  • studio report (how you recorded the music you release)
  • talk about your influences
  • covers
  • unplugged versions
  • present band members, maybe staff members (sound engineer, manager, record label boss…)
  • interview band members, maybe staff members
  • present the visual stuff that goes with your release: the record, its booklet, etc.
  • etc.

Guests

It’s very common to invite guests on stage during a release party. You may want to invite other bands. Why not also have a speaker that will introduce your videos? You may invite influencers to play this role: blogger, playlist curator…

How to monetize

When you have a release party IRL (In Real Life), you set a merch table: fans love them, and they are a great source of incomes. During the only party, you may post links to your “merch table”, your online store. Incentive fans to talk about the items they buy. You may even ask fans post videos of their tshirts etc.

You may use a ticketing system to charge attendees.
The platform releaseparty.live specializes in hosting this kind of event, either ticketed or free of charge.

Conclusion

Having an online release party can help you enhance your local release party and reach a wider audience.

If you’re into shoegaze, we’ll be delighted to have you premiere your releases on our Youtube channel.

 

About NugazeDotCom

NugazeDotCom is a Youtube channel dedicated to Nugaze and sibling music genres: shoegaze, ethereal waves, noisetronica. Follow our guides to connect with the shoegaze community and get free exposure.

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Can You Learn Guitar From YouTube Videos Alone?

Posted: 11 Jan 2021 09:44 AM PST

New guitarists are spoiled for choice when it comes to leaning the instrument. It used to be that you had to either take expensive lessons, or else try to find a good guitar book - and there were a lot of bad guitar books.

Luckily, these days you’re spoiled for choice as far as learning options. In addition to great websites like KillerGuitarRigs.com which are full of information about guitars, techniques, theory etc, guitarists have hundreds of thousands of hours of videos available to them on YouTube to learn everything there is to learn about the guitar.

However, YouTube has a huge drawback - there is little or no structure around lessons available. While YouTube can be awesome for zeroing in on one area of your playing that needs improvement, it’s often quite worthless when it comes to getting you from zero to amateur, amateur to intermediate, or intermediate to advanced. 

While many YouTubers have spent huge amounts of time making channels that cover things are looking for, almost none of them have gone to the trouble to give their viewers a distinct path to follow from one video the next and to the next after that.

The result is guitarists who have an odd bag of tricks that don’t necessarily fit together - the kind of guys who know how to sweep pick but couldn’t play a G chord to save their lives.

It’s for this reason that I would always suggest guitarists supplement their steady diet of YouTube with a good all around guitarist book, or better yet some lessons with a local. The lessons have the added benifit of being able to tell you when you’ve got somehting basic wrong, like holding the pick backwards.

With the right path, some patience and a little dedication, most people will find themselves level well enought to play with others in no time. And then the real fun begins… 

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