What the composability revolution means for the martech stack.
| Marketers are great at marketing everywhere except in their own organization. Want to change that? Read Sarah Weissâ article on how to translate marketing into hard numbers and prove its worth beyond providing a sales spike. Also, the growth of composability in CDPs and other applications could have a big impact on the entire martech stack. Editor at large Kim Davis explains the trend towards unbundling apps from data. Speaking of martech stacks, has your organization made any replacements in the last year? If so, consider taking our brief MarTech Replacement Survey. It only takes a few minutes. Constantine von Hoffman
Managing Editor | | |
|
| Marketing technology | | | If applications like CDPs and customer engagement platforms rely on data in data warehouses, what are the broad implications for the martech stack as a whole? | | |
|
| Marketing management | | | It's clear that AI will impact the way workflows are created, but how will that impact, in turn, roles in marketing? | | |
|
| Marketing management | | | How to translate marketing into hard numbers and proving its worth beyond providing a sales spike. | | |
|
| Email marketing | | | Marketers are leveraging direct mailâs offline data to fuel digital prospecting and customer acquisition campaigns. | | |
|
| MarTech live event | | | Is your marketing automation platform keeping pace? The tools that once drove your success might now be holding you back. | | |
|
| Marketing privacy | | | The protocols and solutions developed by IAB Tech Lab to make compliance with privacy regulations easier have been expanded to cover 14 more U.S. states. | | |
|
| Marketing artificial intelligence (AI) | | | Tech companies are spending a lot on ads touting AI, despite more research showing it turns off consumers. | | |
|
| MarTech intelligence reports | | | Learn best practices for creating more relevant, personalized emails with the newest AI-powered platforms using this marketerâs resource. | | |
|
| Digital advertising | | | Here is what you need to know about the Google antitrust case from the Justice Department's closing presentation. | | |
|
| Free online event | | | An eye-opening keynote from MarTech Editorial Director Mike Pastore, dozens of expert-led sessions, engaging community meetups, live Q&A, and more â yours for free. Preview the MarTech agenda now, then grab your free pass and join us online September 24-25! See whatâs in store. | | |
|
|
|
