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Thursday, June 7, 2018 | 2:00 pm ET / 11:00 am PT
With more channels and resources at their fingertips than ever before, today's car shoppers don't follow a linear path to purchase. Instead they have a scattered collection of interactions across multiple sites and devices, with dealer visits playing less of a role than ever. How can you connect with potential customers in this new environment?
Here's some of what you'll learn in this webinar: How car buyers' expectations and experiences are changing How dealers can adapt to today's mostly-mobile auto researchers How to provide a seamless experience across a fragmented journey SPEAKER | Madison Gross
Senior Manager of Consumer Insights
CarGurus
Madison, Senior Manager of Consumer Insights at CarGurus, is a passionate marketing researcher with 10 years of experience in the automotive industry. She loves questions like: What role do cars play in consumers’ lives? How do they find and fall in love with a vehicle? How do they balance budget, functional needs, and car ownership dreams as they make such a major purchase decision? At CarGurus, user insights help us build a top-notch site experience that attracts 31M users each month. Before joining CarGurus, she studied Marketing and Cognitive Science at the University of Virginia, spent 8 years understanding vehicle shoppers and the car dealership business inside and out at CarMax, and completed her MBA at IE Business School in Madrid, Spain. |
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