The power of testimonials and how to ask for them Customer reviews and testimonials are a powerful—and free!—marketing tool, which means they should be top of mind for every real estate professional. Start the conversation about reviews and testimonials early with your clients. Full Story: REALTOR® Magazine (11/9)
Your 2024 Listing Presentation When it comes to listing presentations, there is one cardinal rule: don't wing it. An intentional and structured listing presentation is paramount to your success, ensuring that every conversation with a potential seller convinces them that you are the perfect agent to sell their home. Download now.
From the Catholic Church to real estate REALTOR® John LeTourneau discusses how the philosophy of service he learned while studying for the priesthood informed his real estate career. Read his and other real estate pros' personal stories in "REALTORS® Up Close." Full Story: REALTOR® Magazine (11/9)
Influencer marketing can help a brand's social capital, but choosing the right influencer is what will make or break the campaign, according to Jason Miller, CEO of Strategic Advisor Board. Companies should figure out their marketing goal, whether that be increased sales, lead generation or brand awareness, and honestly communicate what they want to accomplish to the influencer for the best results. Full Story: Forbes (tiered subscription model) (11/7)
Unlock Your Peace of Mind Prioritize your personal safety in real estate through SABRE's Personal Safety Academy. Get hands-on experience with self-defense and pepper spray techniques and learn how to master safety in 10 seconds, verbal escape techniques, and more.
ADVERTISEMENT:
Real Estate Trends
Tighten your grip on operating expenses On top of insurance increases, property managers are facing escalating property taxes, utilities and labor costs. As a result, managers are closely monitoring costs, bidding out contract work and negotiating where possible to find savings. Full Story: REALTOR® Magazine/CREATE (9/18)
Agent's due diligence thwarts scam Vermont-based agent Jenifer Hoffman uncovered a land-selling scam when she sensed a deal was proceeding too smoothly and discovered the supposed seller had stolen the identity of the actual landowners. Hoffman emphasizes the importance of verifying property listings with the town and public records, ideally meeting sellers in person to confirm their identity. Full Story: WTEN-TV/WXXA-TV (Albany, N.Y.) (11/7)
New ad safety tools from Google let marketers select topics to avoid, see the effect of their settings, adjust ad placements on YouTube and use artificial intelligence to flag content similar to material YouTube has previously removed. The Media Rating Council certified YouTube's brand safety at the content level for the third year in a row, and the platform has expanded its suitability inventory to YouTube Shorts and other areas. Full Story: Search Engine Land (11/2),MediaPost Communications (free registration) (11/2)
Business Wellness
Fear-based leaders drive productivity losses Fear is the primary motivator for one-third of corporate leaders, resulting in psychologically unsafe and less efficient workplaces that lose $36 billion each year in productivity, according to research by Love Leadership and First & First consulting. The unconscious fear-based emotions driving such leaders include blame, suspicion, aggression and avoidance and 90% of them confessed to a decrease in productivity from their employees. Full Story: WorkLife (11/6)
Fair & Equitable Housing
"Mansion tax" for affordable housing win approval in New Mexico Voters in Santa Fe, N.M., have overwhelmingly approved a "mansion tax" on home sales exceeding $1 million to fund affordable housing initiatives, with the tax expected to generate about $6 million annually for the city's affordable housing trust fund. The measure is seen as a way to help teachers, service workers, and other residents who struggle with housing affordability in the face of a national shortage and the influx of high-income remote workers. Full Story: Fox News (11/8)
Legislation & Regulation
Federal Home Loan Bank system due for update The Federal Housing Finance Agency has reported that the Federal Home Loan Bank system requires modernization in its structure and operations to better delineate its role in supporting bank liquidity for mortgage lending from the Federal Reserve's function as an emergency liquidity provider. Full Story: Reuters (11/7)
Sharing Navigate With NAR Powered by REALTOR® Magazine with your network keeps the quality of content high and these newsletters free.
The National Association of REALTORS® is America's largest trade association, representing more than 1.5 million members involved in all aspects of the residential and commercial real estate industries. REALTOR® Magazine is the official magazine of NAR, bringing expert insight to real estate trends, tools, and business strategies.
SmartBrief Publishes More Than 200 Free Industry Newsletters - Browse Our Portfolio
