“How To Prepare A Space For House Shows” plus 1 more


How To Prepare A Space For House Shows

Posted: 28 Feb 2020 09:50 AM PST

House shows are always popular with traveling musicians, both for those with an existing fanbase or those who want to build a fanbase. For musicians, house shows are a way to reach a new audience, connect with other musicians and those who support them, and maybe even get a few extra perks along the way — like financial support or a place to stay for the night. 

 

If you’re a fan of the intimacy of house shows, you might want to consider hosting them in your own space. Or if you have the room for it, why not turn your spare room, basement, or den into a recording studio or practice studio space? 

 

When you have the right house for it, the sky is really the limit when it comes to the changes you can make to promote music touring and production. So how can you prepare a space for house shows or music production, and create a comfortable and inviting atmosphere for touring musicians and their fans? 

Make the Right Upgrades

The first thing you should do when you’re transforming your space for house shows is to make sure your home or space is up to code. Each state has different requirements and building codes, even when it comes to residential construction. Making sure your space follows those rules ensures that it’s safe for everyone, and also ensures that you won’t be hit with hefty fines. 

 

You’ll also likely need to upgrade your electrical outlets. Think about how much power will be needed, even for a small acoustic show. You’ll need to have adequate power for: 

 

  • Instrument amps

  • Lighting

  • Microphones

  • Additional speakers

  • Soundboard

  • Other effects

 

Replacing and upgrading your electrical outlets is as easy as calling a local electrician. You can even get more outlets installed, or have additional features added. Some outlets now have built-in USB charging ports, which can be another great feature for house shows if anyone needs to charge their phones. 

 

If you don’t have the money to make any upgrades or repairs to your space, consider taking out a home improvement loan. You’ll get the money right away and can get a loan of up to $100,000 to turn your space into a perfect, intimate venue. 

Setting the Stage and the Tone

Once you’re sure your space is safe and you’ve done all of the upgrades needed, it’s time to have some fun! Creating an atmosphere where people will want to spend time and enjoy music is important. So consider some of the following suggestions as you literally start setting the stage and decorating your space: 

 

  • Use the right lighting

  • Take advantage of visual displays

  • Set a comfortable ambiance

  • Have enough room for the concert-goers

 

You don’t have to break the bank just to create the ultimate space for a show. Shop thrift stores for vintage decor like retro furniture and art. You can also borrow from drama groups, or ask for donations to fund your cause. Once you start hosting shows or letting bands record in your space, things will end up paying for themselves. But don’t be afraid to get creative on a budget when you’re starting out. 

 

One quick and inexpensive way to completely change the look of your space is to create an accent wall. It can be as simple as painting one wall in the room a different color from the others. Or, you can go further and add artwork or other decorations to that wall. You can even change it up for every show, allowing whoever is playing to pin up their merch to that wall so fans can get a good look at it. 

Turning Your Space Into a New Business Venture

It’s up to you to decide whether you want this new space to be a passion project/hobby, or if you want to turn it into a business. Hosting house shows on occasion probably isn’t going to net you much of a profit. But if you host regular shows and create agreements with each band on how the money from ticket sales will be split, it’s a nice way to make some extra money. 

 

The real bread and butter of your business, however, could come from setting up a recording space. There are recording studios all over the world, and they vary in quality. Most studios charge bands anywhere from $50-$500 per hour to record. Even the most basic studios should have some essential equipment, including: 

 

  • A powerful computer

  • Studio headphones/monitors

  • An audio interface (preferably digital)

  • A digital audio workstation

  • Studio microphones

 

If you have audio engineering experience, you can probably keep costs lower for the bands coming into the studio. Otherwise, you’ll need to hire an engineer for each session and pay them, but you can pass those fees onto the bands. 

 

If you do want to turn your production space into a real small business, you may want to consider getting a tax extension. You might not be flooded with bands wanting to play your space or use your studio right away, so it can be difficult to know how much of a profit you’ll make. A tax extension helps you to avoid fees and gives you more time to make sure you’re reporting all of your income. 

 

Whether you just want to change up a room in your house for small shows, or you want to transform a larger space and develop a small production company, it’s a great way to showcase your passion for music while helping both local and touring artists along the way.

 

 

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Music Of The Heart: Partnerships With Nonprofits And Advocacy Groups Can Lead To Growth For Everyone

Posted: 28 Feb 2020 09:45 AM PST

Music is your heart. It’s your soul. It’s your blood. The air that you breathe. The thing that gets you up in the morning. And building your music career is your life’s purpose. It’s what you devote all your time, energy, and effort to.

But giving your all to your music doesn’t mean you can’t also give to your community. In fact, as a musician, you have an incredible opportunity not only for supporting your band’s success but also for making a difference in the world as you do it. You have a public voice, one that’s growing stronger every day. 

Who better to use that voice for people who don’t have a voice? How better to build your band’s image while you draw fans to your cause? In this article, we will explore the amazing partnerships that can develop between musicians and advocacy groups, the incredible force for change that such an alliance can become.

The Tangible Benefits

Let’s face it, getting your band’s name out there, especially while you’re still a young group, isn’t easy. In the age of social media and on-demand streaming music, it’s not signing with a record label you have to worry most about. Instead, it’s about getting playtime. It’s about getting heard amid a sea of sound, an ocean of ambitious competitors.

Partnering with well-known nonprofits and advocacy groups can help you draw the attention of audiences who share your band’s interests and values. That’s a powerful marketing tool, a way to connect with precisely the listeners you’ve been searching for.

If you’re working on putting together an album, booking gigs, or even going on the road, having these partnerships in place can be a tremendous asset. Being able to connect your band’s name with those of your partner organization can help you get a foot in the door to coveted venues or with dream collaborators. 

In addition, these partnerships can also lead to essential sponsorships. Securing sponsorships from the organizations you’re partnering with can provide you with the financial resources your band needs, in exchange for your band’s promotion of the organization, for a cut of your band’s profits on the sponsored project, or some combination of both.

The Intangibles

As important as the marketing and fundraising benefits of such partnerships may be, it’s the intangible benefits that are by far the most important. Aligning your band with a worthy cause is not only going to help get your band’s name out there, but it’s also going to help your band build the kind of reputation you want. Plus, it just feels good!

Associating your band with a cause that you are passionate about is the perfect way to cultivate your band’s niche while doing a lot of good in the world. It’s also a great way to engage with your fans and inspire them to be a force for change in their own communities. 

Consider, for example, the growing tide of social media activism. Today’s rising generation, born digital natives, are increasingly turning to social media not just for fun and socialization, but to voice their opinions on issues they care about and to discover resources and develop strategies to put those passions into action in the offline world.

This can be a potent tool for connecting with your own fans via social media. This is the perfect opportunity to use your band’s own social media platforms to raise awareness about and support for your band’s pet causes and the nonprofits and advocacy groups your band has partnered with. 

Consider, for example, the recent surge in youth-led environmental activism. Young advocates like Greta Thunberg and youth coalitions like Zero Hour are combining online and offline activism to bring attention to the climate change crisis. Their passion, energy, and urgency have at last captured the attention of world leaders—and governments and legislatures are beginning to take heed.

This is the power of advocacy. This is the kind of power in the service of earth and humanity that you want your band, and your band’s name, to be associated with.

Use Caution

Though the rewards of humanitarian partnerships are virtually limitless, there are some risks, principally in being careless with your choice of partners. Before you align your band’s name and its efforts with any advocacy group or nonprofit, it’s essential to do your homework. 

Vet prospective partners and sponsors carefully. Make sure the organization is actually doing what it claims to do. Make sure its actions correspond exactly with its missions. Monitor who is involved with the organization, from its leadership to its affiliates, sponsors, and partners. Check for financial and operational transparency. 

And when there is doubt or uncertainty, stomp on the brakes. Few things will damage your band’s reputation more than being associated with an organization that isn’t what it claims to be. Above all, you don’t want to lend your voice, your support, your time, or your money to an organization whose values and actions are less than honorable.

The Takeaway

It might seem that making music and making a difference in the community don’t have a lot in common. In fact, however, partnerships between musicians and advocacy groups can truly be a match made in heaven. Not only will your band grow its name, fanbase, and brand, but it’s also going to leave the world a better place than you found it!

 

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