“How To Play Your Music To The Chinese Market” plus 1 more

How To Play Your Music To The Chinese Market

Posted: 28 May 2020 07:50 PM PDT

A Digital World

Masses of people tapped into their devices like no other country, almost everything is done via smart device. Maybe that is how China has been able to stabilize the spread of covid-19 as the rest of the world struggles to stop the spread.

Nearly everyone in China regardless of the situation is already used to daily life revolving around the stash of services accessed by their devices. These services are what sets the market in China apart from the West.

 

New consumer behaviours 

Our tools mold our behavior and when you have a tool that consumes a large part of your waking day in work and in play this is where your audience gathers. Already hearing your music coloring their time as they browse stores, edit video, chat with friends or any other activity.

Your listeners don’t need to search for your music. Your music could be creating the ambience in each virtual world. This is how you play your music to the Chinese Market. 

 

Get Found off the Mainstream 

The music market is now made up largely of what we know as the traditional streaming services that we have become familiar with. We each have our own go to, to get that song that will please our body, mind and soul, at a moment’s feeling.

We each have access to the world’s catalogue of music at the touch of a finger. But we still have to look for it and the music still needs to be found. Like the Lord of the Rings, Precious  wants to be found.

Your precious can be found when pushed to as many services as possible and I don’t mean just streaming services: to the general market not just the music market. Any service that colors their virtual or physical world with music and sound.

China is just the place that this works, because of the mass population, mass availability of devices per person, mass usage in daily life per person, and the infrastructure that supports this behavior.

 

AI and New Products Shaping our Digital Soundscape

Realize there is another factor at play, AI. What does it take for you to get your music found or added to a playlist: Your time. AI allows the possibility of your music to be found and used without the subjectivity of human error or daily schedule constraints. AI lists music to relevant radio channels in Ximalaya FM giving you back time you could be using to make more music,

Devices themselves are a world and opportunity for your music to be heard. Huawei and Xiaomi devices have their own music apps and China’s answer to Alexa is DuerOS with its own avenue to your music. Video and camera platforms like Meitu and B612 allow users to add your music to their videos.

 

The Future is Now and The Tools to Share

Everyone has seen movies of the future. I thought that we’d all be riding on hoverboards and driving cars in skyways and control the weather by now. Utopian civilizations living in harmony or in utter social sterility, or in anarchy and chaos or the return to nature are all possible outcomes. Covid-19 has brought us all to our knees in ways we have only just begun to notice. And what I have seen is the humility and humanity that people have shared with our virtual neighbors. We have the tools to share.

The future is not what the movies make it out to be. Though China may be rooted in tradition and ancient practices, it is the new generations who are molding the future. In many ways, China is leading the world into the future by developing many of the world’s first: forest city, robot doctor, floating solar power plant, passenger drone, monkey clones, quantum satellite, smart train, virtual railway, and much more.

The services available in China are unlike any you are familiar with. Wechat is like Facebook, or WhatsApp but it is much more than that. Weibo is like Twitter but it is much more than that. Anyone heard of Tiktok now rocking the nation? Guess what? That comes from China too.

Look out for Ximalaya FM, DuerOS, Meitu, B612, Toutiao, Mafengwo, Lizhi FM, Backaudio, Xiaomi and more. We will keep you updated with in-depth profiles of all these services. All of which pay you for your music. Please read about our first feature service, Huawei.

Get your music played in China by sharing your music to the most services possible through Musicinfo. Your gateway to China!

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How To Organize Live Performance For A Pianist

Posted: 28 May 2020 07:47 PM PDT

You’ve decided to host a live piano performance for yourself or another pianist. Great! Live performances are a great way to showcase your craft, plus they give you the chance to perform for an audience.
Those that perform live find that they can advance their musical career, attract new fans, improve their presentation skills, and more. Some may even reach the point where they can charge for their live performance, therefore earning an income.
As appealing as a live performance is, however, many might not know where to start when organizing a live piano performance. And if not set-up correctly, that live performance can quickly go downhill.

Know your audience

One of the very first things you’re going to want to do is to begin to develop a program. Your program should be developed with your audience in mind. Know what will make your intended audience want to attend the performance. For example, if the performance is intended for those in a retirement community, you’ll want to research songs that would appeal to the elderly. Once you have an idea of what you’re going to play, you can start to rehearse.

Find a venue

Your next goal should be to find a venue. Try to find a location that is close to where your primary audience lives. Nobody is going to travel several hours away to see you unless you’re a well-known pianist! While considering potential spaces, think about if the room is large enough to accommodate how many people you anticipate coming to your performance. However, don’t go with too large of a location; you want the venue to look full, not empty!

Think about tickets

If you’re planning on charging people to come to the performance, think about how you’re going to manage ticket sales before you begin advertising. For example, can you find a way to accept electronic payment, or are you only able to accept physical payment? You’ll also want to consider whether you want to hand out physical tickets or create an RSVP list. If you do physical tickets, make sure the name, date, and time of the performance are on the ticket.

Advertise in advance

If you want people to actually attend the performance, make sure to start advertising several months in advance. There are lots of creative ways to market events! Social media is a great way to reach a wide audience, but you shouldn’t overlook the value of hanging up posters at the venue or around town. If you have the skillset, you should consider creating a website that contains the full details of the event. Link to the website as often as possible.

Think about set-up

There is quite a bit of thought that needs to go into setting up a venue. For example, not only do you need to know where your piano is going to go, but you’re also going to need to think about your sound and light system. In addition to those logistics, don’t forget to think about seating! Seating should be angled so that everyone can see the pianist unless the performance is taking place in a venue such as a pub.

Set-up venue

On the day of the performance, make sure to get there extra early to set-up the venue. You’ll want to make sure that all sound is working and that everything is ready to go before the audience arrives. Nobody is going to want to wait around for the performance to start. So make sure the piano is there, you have your amplifier set-up, and the chairs are ready! Don’t forget to tape down any loose cords so that nobody gets hurt.

Organize help

Depending on your needs, consider organizing help that can be available, whether it is greeting guests as they arrive or solving tech-related concerns. If you’re the pianist, you can’t be in multiple places at once! Finding people that are willing to help you set-up the performance ensures everything goes as smoothly as possible. You may also discover that people have specific skill sets that they’re willing to offer. That friend that specialists in graphic design might be the perfect person to design your programs!

Final thoughts

When it comes to organizing a live performance, start planning several months in advance. Live performances are one of those things you won’t want to rush through at the last minute. Your audience will be able to tell if there was a lack of organization, which could harm your reputation as a pianist.

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