How to pinpoint your metrics for better results

How to pinpoint your metrics for better resultsIf the Barcelona Principles say we should be measuring outputs and outcomes instead of inputs, what are those outputs? What data are most valuable? Here's what some PR pros say.

MEASUREMENT Getting more specific with your PR measurement If the Barcelona Principles say we should be measuring outputs and outcomes instead of inputs, what are those outputs? What data are most valuable? Here's what some PR pros say. CONTINUE READING...     Follow us:

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