In the face of a potential ban, creators worry about the fate of TikTok after investing time and resources into growing followings and securing brand deals specific to the platform. As economic headwinds grow stronger, all eyes are on the gaming audience as developers and esports orgs alike wait to see how they might impact gamers' spending habits. Bloomberg Media's CEO chats with Digiday about the company's growth in 2022 as well as how the publisher is bracing itself against unstable economic conditions in this Digiday+ Media Briefing. A Digiday+ Research survey of publisher professionals found that optimism has really taken a hit in the media industry over the last year. Other things to know about Given recent changes in the digital advertising industry around privacy and first-party data, transparency has become critical in mobile programmatic. Sponsored by Marketecture. According to a study by Google and Talk Shoppe, 87% of respondents agree that YouTube creators give recommendations they can trust. Sponsored by Google. Download this explainer guide to learn about the defining features of a headless CMS and why this approach matters to e-commerce brands in particular. Sponsored by Yext.
As economic headwinds grow stronger, all eyes are on the gaming audience as developers and esports orgs alike wait to see how they might impact gamers’ spending habits. To shed some light on this critical topic, Digiday worked with YouGov to pull exclusive insights about how gamers might respond to a recession.
Marketers are investing ad dollars across social media as audiences spend more time on the platforms. As video’s attention-grabbing nature continues to help solve privacy-related obstacles, they’re also investing in video ads on social media.
