Lawmaker: REALTORS® woke us up to stark housing reality | How to network when you don't know anyone | What's your most memorable moment as an agent?
How to network when you don't know anyone Networking events often draw many people who already know each other, which can make it difficult for a new agent to make any headway in gaining connections. Here's what rookies can do to get more out of industry social gatherings. Full Story: REALTOR® Magazine/The Lounge (2/9)
What's your most memorable moment as an agent? You probably have a story you always tell from your time in the field. Whether it's poignant, funny or a bit nerve-wracking, we want to hear about it. Submit your story and you might end up in REALTOR® Magazine!
Live, audio, polling win big on LinkedIn Audio and live content increases LinkedIn posts' engagement 40% and posts with polls have 2.2 times the median reach, Richard van der Blom's annual Algorithm Insights study reveals. Personal storytelling, thought leadership and event content form the top three pillars of content strategy for the platform. Full Story: Social Media Today (2/11)
TikTok tactic might multiply views of short-form videos A "wide-base" approach on TikTok involves putting short-form videos for your company or product on multiple TikTok accounts to pump up views. Here is a look at how the approach works, what kinds of accounts to consider and a real-world example involving a podcast. Full Story: Practical eCommerce (2/12)
Real Estate Trends
Home buyers prioritize maximum use of space Efficient use of space, open layouts and convertible spaces are among must-haves for mid-market home buyers, agents say. "The staggering price of prime real estate made middle-class buyers draw towards houses that maximize the use of every inch of the property through smart storage, open layouts, and convertible zones," real estate pro Matt Strickland says. Full Story: GOBankingRates (2/11)
Investors deploy capital to seize CRE opportunities As of the second quarter of 2023, global real estate funds had a record $544 billion in cash, according to Preqin, and investors are starting to deploy this capital to make deals at appealing prices. Commercial property distress reached $85.8 billion at the end of last year, according to MSCI Real Assets. Looking ahead, Trepp reports that more than $2.2 trillion in commercial mortgages could come due by the end of 2027. Full Story: The Wall Street Journal (2/12)
Property owners can benefit from direct booking sites Platforms like Airbnb and Vrbo have become essential for hosts and property managers to list and market their properties despite their high fees and recent challenges. To counter these issues and retain more pricing flexibility, property owners can turn to direct booking sites that offer lower or no service fees, enabling longer guest stays and reducing homeowner churn. Full Story: SmartBrief/Travel (2/13)
Cities aim to end to veteran homelessness The city of Dallas has applied for a federal designation indicating that it can identify homeless veterans, help them get off the street and connect them to housing and assistance services in a short period of time. San Antonio, Austin and Houston already have the designation, and last year, the VA was involved in housing about 38,000 former service members across the nation. Full Story: Dallas Observer (2/12)
Legislation & Regulation
Commercial mortgage risk shakes confidence in regional banks Nearly a year following the collapse of three midsize U.S. banks, investors and regulators are now facing potential upheaval among regional banks due to escalating defaults on commercial mortgages. New York Community Bank's share price loss touched off a downturn in the stocks of other regional banks, reviving fears of a crisis similar to last year's. Full Story: The Wall Street Journal (2/12),Semafor (2/8)
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The National Association of REALTORS® is America's largest trade association, representing more than 1.5 million members involved in all aspects of the residential and commercial real estate industries. REALTOR® Magazine is the official magazine of NAR, bringing expert insight to real estate trends, tools, and business strategies.
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