See incrementality testing best practices and examples -
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Hi John,
Increasing constraints to consumer data tracking severely limit how marketers can target and personalize ads, measure the true impact of campaigns, and optimize program effectiveness.
If you haven’t found a way to solve for this yet, you’re leaving serious money on the table. Incrementality testing is one solution. It allows marketers to measure program effectiveness in a cookieless world.
Register here for “Incrementality Testing: Connecting Media and Measurement in a Post-Cookie World,” presented by Skai™, to learn how incrementality testing:
Differs from multitouch attribution Helps marketers achieve strategic business goals and key performance indicator (KPI) targets Addresses marketers’ biggest measurement challenges Plus! Learn real-life examples for a better understanding of how to get started Please reserve your seat today. Space is limited. This webinar will take place on Tuesday, July 19 at 11am ET / 8am PT.
This Tech-Talk Webinar is sponsored content by Skai™.
Sincerely,
eMarketer Editors | | | P.S. Please forward this invite to colleagues who are interested in incrementality testing. Thank you!
Interested in sponsoring a webinar? Email [email protected] |
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