Most email marketing platforms today have fairly detailed statistics where the performance of your newsletter can be measured. But what are the factors that you need to look out for? And how do you know if the quality of the recipients on your lists are actually of good quality?
A metric used to measure how many of your email newsletters are actually opened. Here, the subject line plays an important role in whether your email is opened or not.
To gain a better understanding of the type of information your recipients respond to, you can perform a split test. Also known as A/B testing, this feature allows you to send two different versions of the same campaign. Thus, enabling you to learn more about your recipients’ behavioral patterns.
Click-Through Rate
A metric used to measure how many of your recipients click on one of the links in your newsletter.
Be sure to test what your recipients typically respond to best. Is it the regular text links, the CTA (Call to Action) buttons, the pictures or something else? As a starting point, everything should be as clickable as possible.
