TODAY’S HEADLINES – 06.20.2019  
 
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CONTENT MARKETING

4 steps to boost PR campaigns with social media influencers

Understanding your target audience, to whom they listen and how they prefer their information can help you launch efforts with the most ROI.


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CRISIS COMMUNICATIONS

On Capitol Hill, hero pilot slams Boeing over 737 Max

‘Sully’ Sullenberger, who saved 155 people by landing a damaged jet on the Hudson, called the Max ‘fatally flawed.’ Consumers remain wary, and Boeing is losing ground to competitors.


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JOBS OF THE WEEK

30 jobs in the PR and marketing world

On Friday, an onslaught of outstretched arms attempting to catch the perfect angle for a photo of themselves will be out in full force. Plus, check out our roundup of job openings.



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FROM THE ARCHIVES

How PR pros can use Pinterest

The social media platform known for fashion tips and travel ideas can be a boon to your promotional efforts as well. Here’s how.


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RAGAN CONFERENCE ALERT

Are you following these do’s and don’ts of brand journalism?

Learn these tips to perfect the craft—and get more ideas when you join your peers in Manchester, Vermont for this can’t-miss roundtable.


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EXECUTIVE COMMUNICATION

7 techniques for guiding a scintillating panel discussion

As a moderator, you can follow a staid format and have all your panelists nodding in agreement—and your audience nodding off. These approaches will help juice things up.


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PR DAILY AWARDS

Share your winning nonprofit campaigns and partnerships

Was your corporate partnership beneficial to both parties? Did an influencer help deliver your message? Share your success by entering PR Daily’s Nonprofit PR Awards.



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CONTENT MARKETING

Unilever, P&G, NBCUniversal, Twitter, Facebook and more join to fight ‘unsafe’ content

When industry challenges spill into society, creating division and putting our children at risk, it’s on all of us to act,’ Unilever’s vice president of global media said.


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SOCIAL MEDIA

7 ways to get employees to share your message on social media

Brand amabassadors can be a huge boon for any organization. Here’s how to cultivate a culture of sharing and encourage employees to amplify your brand reach.


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CONFERENCE ALERT

4 things your content must do in 2019

Join experts at Disneyland and discover how to tell stories that break through the noise and get business results.


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VISUAL & VIDEO COMMUNICATIONS

Infographic: Top graphic design trends

Are your visuals keeping up with the latest changes in style and composition? Consider these insights to make sure your content explodes off the screen.



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SOCIAL MEDIA

Facebook’s cryptocurrency gets high-level and online pushback

The tech behemoth could be the key to ensuring global adoption of blockchain currency, but many have questions about the company’s growing power and track record on data security.


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WRITING & EDITING

Affect versus effect: Clarity on this tricky soundalike tandem

Each is a verb and a noun, but correct usage depends, of course, on the context and intended meaning. Here’s guidance for veteran writers and novices alike on keeping them straight.


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EXECUTIVE COMMUNICATION

How to quiet your nerves before a big presentation

How much should you prepare—and what steps can help you avoid gaffes that will bring your performance to a screeching halt? Try these eight steps.


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