| Building a winning business is like building a winning sports team.
But you are not the star player or the captain...
You are the coach, the General Manager, and the owner.
You can’t step on the court or field and score the points...
Your job is to “draft” great players... to coach them to top performance... and to manage their rest, recovery, training, and skill development.
So that you can build a DYNASTY
Forget about winning MVP awards...
Or “logging the most minutes”.
That’s no longer your job if you want to scale your business to 7 or 8-figures.
You’re here to lead your team to winning Super Bowls.
The success of your business doesn’t depend on you doing “the thing” or playing the game.
It depends on you leading a team of smart people who can do “all the things” better than you.
For example, over the last two weeks in my business:
My team has already nearly sold out our next live event in April.
My copywriter and media buyer teamed up to create not just one, but two VSL’s for new funnels that could add multiple 7-figures to our business this year.
My coaching and sales teams have been on fire — and generated over $342,000 in new revenue.
And I worked about 6 hours a day.
It’s time for you to work ON the business, not IN the business.
Until you are living this maxim…
You don’t have a business, you have a job.
It might be a high paid job.
But if you are doing the things, then you are merely trading time for money.
And that’s the definition of a J-O-B.
Instead, you must lead and lift up others to grow your business.
Listen...
Elon doesn’t make the rockets. He doesn’t install the batteries. He doesn’t paint the cars.
Elon doesn’t do the things.
Neither should you.
So whether your 2025 is off to a slower start than you would like…
OR you’re moving at a decent pace and just want to triple down…
Please know this:
When you make the necessary moves to work more ON the business than IN the business…
It will speed things up and radically improve your results.
Success Loves Speed,
Craig
PS - If you’re ready to 2X your income (or more) while working 10 less hours per week...
... Just REPLY to this email with the words “2X 10 LESS” and we'll set up a time to chat with you to find out if we can help.
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