How to improve your SEO after Google’s spot-zero-termination Google has changed SEO and the way featured snippets show up. Here’s how to adjust your SEO strategy.
ClickZ Daily: March 13, 2020 |
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| Happy Friday! Google has changed SEO and the way featured snippets show up. Here’s how to adjust your SEO strategy, courtesy digital marketing agency, 97th Floor. According to 97th Floor’s research, there was a significant drop in the number of clicks on featured snippets after the spot-zero termination. Thus, make sure you run new keyword research to explore new opportunities. This time, filter out featured snippets and “people also ask” boxes to find keywords that will earn more clicks. Also, after testing over 30K image and video ads over the past year, Consumer Acquisition’s Brian Bowman provides some interesting insights into how Facebook operates its creative ad testing platform. Also ICYMI: Algorithmia, who offers a cloud-agnostic AI automation platform for enterprises, announced the availability of Algorithmia Enterprise on VMWare, a fully integrated solution for connecting, deploying, scaling, and managing ML models in the cloud or behind the firewall. Amplitude, a leader in product intelligence, announced that it has acquired ClearBrain, a predictive analytics startup. Freckle, a global data company focusing on measurement and identity, and mobile-first data exchange, AdSquare, announced a collaborative effort to improve geo-targeting capabilities for brands and agencies across North America. Merkle, a leading technology-enabled, data-driven performance marketing agency has announced the appointment of Bill Sayre to CEO of Merkle Response Management Group (RMG). |
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Digital Marketing Tereza Litsa Google has changed SEO and the way featured snippets show up. Here’s how to adjust your SEO strategy. |
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Digital Marketing Brian Bowman After testing over 30K image and video ads over the past year, Consumer Acquisition's Brian Bowman provides some interesting insights into how Facebook operates its creative ad testing platform. Read more |
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| Digital Marketing Ryan Lester CX has come a long way since the nascent days of commerce. Or has it? LogMeIn's Ryan Lester discusses how there is still much work to be done. Read more |
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| Marketing Roi Carmel Cybereason's Roi Carmel shows how brands can safely approach political topics in their marketing, branding and advertising efforts. Read more |
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| Digital Marketing James McDermott With the old rules starting to outgrow their relevancy, Lytics CEO James McDermott lays out 2020's version of the 5 P's of marketing. Read more |
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| Digital Leaders Jacqueline Dooley & Mahir Prasad We spoke with Yotam Benami, CMO at Idomoo, about how personalized video is helping brands motivate customers to act. Read more |
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Agency Spotlight Get ready for the year ahead with our guide to the latest styles based on billions of image, video and downloads. Bright colors, cartoon faces, and ostentatious animal patterns show a vibrant undercurrent in this year’s trends. Download now |
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| Analyzing Customer Data As new regulations like GDPR and CCPA reduce the availability of third-party consumer data and as consumer demand for both privacy and personalization escalate, marketers must rely more than ever on their own first-party data. Download now |
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