| Good morning Marketer, how often does your work come to a stop due to operational challenges?
According to agile expert Stacey Ackerman, a bottlenecked process usually means you have a workflow problem â like when internal processes cause a traffic jam and marketing work gets halted (often due to dependencies on sign-offs by management or Legal, or other external dependencies). A Kanboard workflow (a non-iterative agile methodology represented by visual project tracking) is the easiest framework for marketers to begin with when your process hits a roadblock. âOne of its principles is âstart with what you do now,ââ Ackerman wrote. âThereâs no need to carve out new roles for Kanban or to re-organize people â at least not in the beginning.â She goes on to offer three key tips for how marketers can improve workflows using a Kanban approach to foster efficiency and avoid bottlenecks. Thereâs more below, including a look at YouTubeâs top-ranking direct-response ads. Taylor Peterson,
Deputy Editor | 