🎛️ How to implement AI for your marketing team

We have two posts about AI today — one about today’s reality and the other about expectations of what it might be.

In the first, Carrie Mahon, CMO of Unanet, walks us through the implementation of AI for her marketing team. She covers it all: From ideation to experimentation to how they chose a vendor and more. The biggest surprise to me was her essential-must-have-before-doing-anything item: An organization-wide AI policy.

Next up is Scott Gillum explaining what he’s learned from his experience building AI-assisted business tools. He says that despite impressive gains, AI tools remain narrow and flawed — an “artificial human intelligence” with enduring human limitations.

Constantine von Hoffman
Managing Editor

Marketing artificial intelligence (AI)

How to do an AI implementation for your marketing team

The CMO of Unanet explains what it took to implement AI with her team. The secret sauce: Education, experimentation and a clear AI policy.

Marketing artificial intelligence (AI)

Why AI will have the faults of human intelligence

Despite impressive gains, AI tools remain narrow and flawed — an "artificial human intelligence" with enduring human limitations.

Digital advertising

Google hits back at IAB Tech Lab Privacy Sandbox assessment

It took Google nine days to explain its pushback against the IAB Tech Lab's assessment. Criticisms are now detailed in a 28-page response.

Data

Webinar: Beyond silos – data collaboration strategies for marketing success

Tune in for valuable insights on how to maximize first-party data generation and activation beyond just your known customers.

Sales enablement

Why speed to lead matters

Today’s buyer is typically doing a significant amount of research and looking into multiple options, and if you don’t strike while the iron is hot… your competitors will.

Marketing management

5 steps to a seamless post-M&A brand integration

Follow this marketing playbook to quickly and effectively integrate an acquired brand's web, email and social presence post-M&A.

Marketing artificial intelligence (AI)

AI-powered martech releases and news: Feb. 15

Are all marketers chomping at the bit to use AI or are about 30% saying they'll never use it? Two surveys offer seemingly contradictory findings.

Best practices

The 5 best practices of leading marketing teams

These days, everyone is talking about marketing automation. But what do the best of the best B2B marketing teams do differently? Adobe asked them.

AI writing tools

Why can’t AI content generators just follow the rules?

Maybe one step in the right direction would be ensuring that AI content generators properly cite their sources.

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Two exclusive keynotes, 30+ sessions, 4 engaging networking events, live Q&A, and more — all designed to help you leverage marketing technology and generative AI to deliver powerful customer experiences. Live and on-demand, 100% free.

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