How to hyper-target audiences to effectively localize a national campaign KPItarge's Mike Rowan shows how his team helped Citrus Magic leverage innovative data analytic techniques to both, increase brand exposure and promote an in store sales lift.
ClickZ Daily: December 5, 2019 |
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| A new case study by KPItarge’s founder Mike Rowan, shows how his team helped Citrus Magic leverage innovative data analytic techniques to both, increase brand exposure and promote an in store sales lift. By being extremely strategic and employing several different targeting methods, KPItarge were able to achieve a 50% decline in CPA and a 39% increase in conversions for the natural air freshener company. On the heals of Black Friday, we have a report from Bluecore, which shows that 32% of shoppers considered their purchases up to two weeks in advance, and nearly a quarter of first-time buyers will buys from retailers again within 108 days. Also ICYMI: Marin Software, a leading provider of digital marketing software for performance-driven advertisers and agencies, announced that it has sold its Perfect Audience business unit to SharpSpring, a global provider of affordable marketing automation delivered via a cloud-based SaaS platform. LiveRamp, the identity resolution platform, announced Privacy Manager: a preference and consent management platform that enables marketers and publishers to interact with consumers, and manage their data in a secure, compliant manner, while offering transparency, notice, and choice. Madison Logic, a global account-based marketing (ABM) platform, launched the new ML Platform that helps marketers optimize campaign strategies and accelerate the customer journey. Tenovos, a pioneer in content intelligence for the global marketing supply chain, announced the appointment of D. Scott Bowen as their new CEO. Research data by SubjectLine.com suggests 84% of customers are looking to email marketers for their holiday discounts. |
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Data & Analytics Mike Rowan KPItarge's Mike Rowan shows how his team helped Citrus Magic leverage innovative data analytic techniques to both, increase brand exposure and promote an in store sales lift. |
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Digital Marketing Barry Levine The retail technology company reports that 32% of shoppers considered their purchases up to two weeks in advance and nearly a quarter of first-time buyers will buys from retailers again within 108 days. Read more |
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| Analytics Adriana Lynch Chief Outsiders' CMO Adriana Lynch, looks at some of the key predictive tools and how they can be deployed to help your business. Read more |
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| Digital Marketing Emily Alford Retailers go toe-to-toe with banks as Adthena ranks SEM performance for companies across the credit card search landscape. Read more |
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| AI Mahir Prasad AI and automation is here to help marketers, not replace them. We explore how the technology can help marketers refocus and flourish across their KPIs. Read more |
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| Data & Analytics Jacqueline Dooley Learn the metrics that matter, and how to apply them to your company to increase conversions and revenue. Read more |
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Conversion & ROI Online retail today has been an area of growth for a few years now especially with the arrival of luxury brands online. Nearly 27% of fashion sales are conducted online, leading Salecycle to track the behaviour of more than 235 million online fashion purchases. Download now |
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| Digital Advertising The US eCommerce market is worth nearly $50.4 billion. Meanwhile, online retail in the UK grew 15% in 2018, and is presently worth $96 billion with 104,800 online stores and counting. With such a competitive landscape, the greatest challenge these businesses have is acquiring and retaining customers. Download now |
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