| | Nine practical steps for innovation
Tips to help with the research, the communication and the task of finding out what people want. In essence, how to have good ideas by asking the right questions. |
Former Matches CEO: ‘The bigger we got, the less innovative we seemed to get’
Former CEO Dr. Nick Beighton – an ecommerce veteran who previously headed up ASOS – reflected on the luxury brand’s struggles in a keynote at the Retail Technology Show in Olympia London. |
‘Retail media has changed completely’: The Mars Agency’s Katrina Smart on self-serve, off-site and what’s next
Katrina Smart is Commerce Media Director, Europe, at The Mars Agency, and has a decade of experience in retail strategy and media planning. We caught up with Smart to get an insider’s view on just how much commerce media has changed in the last two years. |
Online formats took 78% of all UK ad spend in 2023: report
Online formats such as search, display (including social media) and BVOD drove ad spend growth in 2023, with out-of-home the only other medium to see increased expenditure. |
A quarter of senior marketers say their business has upskilled for genAI
Twenty five percent of senior client-side execs say AI skill-building programmes have already been conducted. However, advanced AI skills for key team members and an org-wide basic understanding of AI remain as top priorities for generative AI progress in 2024, according to a report from Adobe. |
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| The Marketing Capability Leaders Forum, May 16th
Waterloo, London, 9am GMT
At Econsultancy HQ, we’ll be hosting our Q2 meet-up for senior leaders in marketing and ecommerce. You’ll hear from a panel of marketing leaders as they reveal how they have navigated transformation, placing capability at the heart of their strategies.
Please note, the forum is invite-only, so registrations are subject to approval. |
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| Raise your floor in digital marketing with Econsultancy’s Fast Track to Digital Marketing. With 15 hours of live and on-demand sessions, you'll be empowered to drive measurable results and tangible ROI. |
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Effective Leadership in the Digital Age
This report draws on Econsultancy’s years of research into how leadership is changing in a digital world and offers useful insights and practical models for navigating the evolving landscape. |
The Future of Marketing: The AI Opportunity
Throughout this year’s Future of Marketing survey, AI was a consistent theme. As one respondent put it, “There is excitement and also anxiety…”
But precisely how many marketers are using generative AI, and where do they believe its value lies? |
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| The 14th annual Adobe Digital Trends report from Adobe, in collaboration with Econsultancy, surveyed over 8,000 digital experience professionals — from executives to practitioners — and over 6,000 customers globally. |
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| To learn about sponsorship opportunities at Econsultancy, please get in touch with one of our sales representatives today. |
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| Econsultancy Pulse is a round up of the latest action in the world of marketing and ecommerce. |
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