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Email newsletter systems recognize mass emails and if you're not careful, your email could end up not even making it to the intended reader.
Below are 6 ways that you can ensure your emails reach your intended audience and have the best chance of landing in your readers inbox.
1. Get Explicit Permission to Add Users to Your Email List
Always make sure that you are getting explicit permissions from the user to add them to your email marketing list. Instead of adding them to the list yourself, require that they subscribe themselves through your email newsletter sign-up form.
Go even further and require your new subscribers to verify their subscription. This is also known as double opt-in and is a great way to keep your email list uncluttered of email addresses that are unused.
2. Include an Unsubscribe Option in Every Email
The CAN-SPAM Act requires that every marketing email must contain a way for the reader to unsubscribe from your emails.
Make sure that the unsubscribe link is visible to the reader so that they do not need to go digging through the email in order to find it.
3. Remove or Reengage people on your list who do not open your emails after 3 months.
Before you just stop sending your emails to readers that have not opened an email within a 3-month time span, send one final personal email to them to be sure that they do not want to continue receiving your newsletters.
In this email, you can ask them why they haven't opened your emails, whether or not they're still interested and confirm that they'd like you to remove them from your list.
Send this final email from your personal inbox to ensure that it ends up in their inbox.
If they do want to continue to receive your marketing emails, simply keep them on your email list and thank them for following up with you. If they ask you to stop sending them your marketing emails, remove them from your list and thank them for their feedback.
4. Stop sending emails from a free email address (like Gmail, Hotmail, AOL, etc)
Always send your marketing emails from a branded email address - like [email protected] for example.
Match your branded email address to your website address. This will not only enhance your overall credibility but will provide you with the best results in terms of email deliverability, open rates and click-through rates.
5. Include Your Name in your Newsletter Settings
If you scroll through your inbox right now, your emails will likely show an individual or company brand name.
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