Low-income customers can be difficult to reach with important services. For utilities, this often means outreach still relies on mass marketing techniques that don’t increase program engagement or energy savings. Fresh EBT can change this dynamic. As a trusted financial app for over 2 million Americans with food stamp benefits, Fresh EBT offers a targeted channel for program and marketing managers to connect with income-qualified customers. Fresh EBT works with utility partners to advertise opportunities to save energy and money directly to customers with the greatest need. |