| Attend this bootcamp on August 19, 2020, for takeaways powering your social media storytelling, crisis and measurement efforts, along with digital content efforts across Facebook, Twitter, LinkedIn, Instagram, TikTok and more to better understand, reach and motivate target audiences. Featured speakers: | Margaret Magnarelli Executive Director of Digital Product Evolution & Growth Marketing Morgan Stanley | Nana Crawford Social Media Manager British Red Cross | Anthony Quintano Manager of Visual Storytelling TD Bank |
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| Chad Parizman Senior Director of Activation Pfizer | Courtney Beasley Vice President of Marketing Walker Sands | Thom Lytle Senior Director of Social Business Dell |
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| At this Ragan Social Media Bootcamp, you’ll learn: How to match your brand voice with social media statements and crisis responses Ways to tell your stories through social media videos and adopt a mobile-first mentality Tips for fostering positive and inclusive interactions as you provide your stakeholders with critical information How to create and manage social video production schedules across channels, goals and budgets Takeaways for digital storytelling campaigns and content that captures and keeps attention Best practices to effectively harness social and digital media analytics, social listening and key performance indicators How to inspire traditional social media teams to think outside of the box and become integrated with holistic communications campaigns How to create a visuals standard that matches your brand’s voice and fits the current tone Ways to increase diversity and inclusivity within your photos Tips for selecting the right channels and content to meet your goals—during COVID-19 and beyond How to improve and report your ROI to the C-suite Tools and resources and steps for creating social media measurement processes and dashboards How to navigate your career in social media and pave the way for digital efforts to take their place at the table How social listening can help you identify sentiment, relevant conversations and potential pitfalls |
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This half-day bootcamp will feature real-world case studies and tactics from leading communicators. Whether they've helped convey crucial information and connected people through COVID-19 or mobilized social justice initiatives and protests, such as the Black Lives Matter movement, our speakers will share with you how they effectively leveraged Twitter, Instagram, TikTok, Facebook, LinkedIn and other social platforms.
Save $100 of your registration. Use code "Save100" at checkout. If you have any questions, or need help registering, contact Shallon Blackburn at [email protected]. About Ragan Communications and PR Daily: For more than 50 years, the Chicago-based media company has been delivering trusted news and information for internal and external communicators via its conferences, webinars, training, awards and membership divisions. Its daily news sites—PRDaily.com and Ragan.com —are read by more than 600,000 internal and external communicators monthly. Its Communications Leadership Council is one of the fastest-growing membership groups for communications executives. The recently-launched Ragan’s Crisis Leadership Board has been a support and resource as communicators make their way through the COVID-19 pandemic and beyond. | 