How to drive marketing returns with sonic branding amp sound branding’s Founder & Global CEO, Michele Arnese on strategic sonic asset implementation to drive marketing returns and impact next-gen consumers
ClickZ Daily: Feb 03, 2023 |
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| Happy Friday! Did you know, sonic brand cues improve the likelihood of brand attention by 8.53 times? This signals that sonic branding is one of the most effective assets a brand can invest in, but why? Because owned music strengthens brand recall and is a recession-proof solution to expensive licensing fees. Brands need to consider sonic branding from the very beginning as an integral part of the design process but usually resist it due to a lack of a starting point. amp sound branding’s Founder & Global CEO, Michele Arnese shares a tool kit for strategic sonic asset implementation that drives marketing returns and impacts next-gen consumers. Tune in to the ClickZ Marketing Masters Podcast wherever you get your podcasts, including Apple, Spotify, Google, and Amazon. Don’t forget to subscribe! |
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Strategy Ahab Nimry While consumers face uncertainty, brands can stand out by prioritizing value and highlighting the positive impact of their products in their messaging |
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Sonic Branding Michele Arnese Sonic brand cues improve the likelihood of brand attention by 8.53 times, making them the most effective asset a brand can invest in. When sound is combined with other senses, for example, taste, a richer, multisensory experience can be delivered, leading to heightened memory recall. Read more |
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| Digital Advertising Matthew O’Connor Why advertisers should pump the brakes on ineffective formats and give OOH a larger slot in their media mix during major shifts Read more |
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| Data management Adrienne Rice With Apple’s ATT privacy framework live and Google Sandbox forthcoming, marketers must create a new toolkit that delivers meaningful ads to users while respecting their privacy decisions. Read more |
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| Strategy Edward Coram James Amidst scandals from global brands, here's how marketing leaders need to communicate their approach to the climate crisis, and what brands must do to stop greenwashing Read more |
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Marketing Masters Podcast |
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Marketing Benjamin Broomfield The average customer is bombarded by five thousand commercial messages every day and has an attention span of eight seconds. Relying on sight and sound is not enough to cut through the noise. Failing to take a scientific approach limits your ability to stick in the minds of your customers. Download now |
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| Digital Leaders Benjamin Broomfield “The primary benefit of embracing simplicity in an uncertain world is that it helps you prioritize.” Download now |
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| Marketing Technology Benjamin Broomfield A healthy martech stack is much like the human body. It should be functional, efficient, and have longevity. Download now |
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Digital Marketing Rucha Kadam IP stands for “Internet protocol,” which is a set of rules that govern the format of all data that’s sent via the Internet. Download now |
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| Commerce & Sales Rucha Kadam The Black Friday Cyber Monday (BFCM) holiday is the event of the year for most eCommerce brands, and the time where many net a significant percentage of their annual revenue. Download now |
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| Digital Marketing Rucha Kadam US companies lose $42B per year on fraud loses and spend about $9.6B per year for fraud prevention. Retailers face fraud via coupon abuse, charge backs, return abuse, fake account creations, etc. An email address, and the data associated with it, provides insights that stop fraud in its tracks before it enters your database or a transaction occurs. Data about an email tells a lot about an individual behind the email or a potential fraudster. The AtData API provides companies with a first line of defense against potential fraudsters. AtData has developed an industry leading, global fraud prevention guide that covers multiple data points to suit any business’s needs. Complete the form and download the guide ASAP! Download now |
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