The first steps in determining the perfect Marketing Automation flow are not done in front of a computer.
| How to Design the Perfect Marketing Automation Flow |
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| In previous articles we have discussed the benefits of Marketing Automation. In this article, we take a closer look at how to design the perfect Marketing Automation flow, to suit your business. |
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| The process of identifying how Marketing Automation can help can be a daunting task. Often, it is a task that is neglected within a company. And when assigned, it falls into the hands of a marketing assistant. The marketing assistant then has the mind-boggling experience of trying to define the gaps within the company’s processes. However, these gaps can be bridged with the use of Marketing Automation. |
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| Marketing Automation is far too important to be delegated to just one person. It should be high on the list of priorities, not just for the marketing department, but for all departments. All departments within the company have a great interest in ensuring customer satisfaction. Therefore, every department can benefit by having their manual processes automated. |
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| Alex from MarketingPlatform
Copywriter |
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