| Good morning, Marketer, are you ready for GA4? There’s nothing like a deadline to make people pay attention. Right now the marketing deadline getting the most attention is the sunsetting of Universal Analytics on Saturday. According to Google Trends search interest in its replacement, Google Analytics 4 (GA4), is at an all-time high right now. It’s likely that most UA users will take the path of least resistance to GA4. However, is that the right choice? To help you answer that, we’ve put together a guide on how to determine if you have the right web analytics program. Constantine von Hoffman,
Managing Editor | 