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Facebook has truly become a powerful marketing tool that caters to businesses of all shapes and sizes. As an artist, you can utilize the social media platform to systematically tell your story to a very broad audience. It's appealing to visual artists especially, because visual content tends to draw in more visitors.
Having a Facebook Business Page is a cost-effective way to ramp up your online presence and build deeper, and more thoughtful relationships with potential customers.
Over the last several weeks, I've been dissecting our recent amp webinar series that details the intricacies of effectively using Facebook in your marketing plan. Click here to catch up now.
This week I will discuss how you can create the perfect Facebook posts for your Business Page.
To maximize the effectiveness of your page, your posts should be carefully crafted and well thought out. Determine the content that you can share that will best align with the following goals:
Capture your followers' attention so they stop scrolling and pay attention to your postDeepen your connection with your audience by sharing your Artist Now story in a genuine and open wayGet your audience to take an action, which turns a monologue into a conversation and makes your audience feel like a part of the story. Examples of action include liking, commenting or sharing your post, and visiting your artist website.
Your posts should include a variety of content but ultimately be centered around telling stories to build an emotional connection with your audience.
Below are a few content ideas that can help to get you started:
1. You can feature the progression of a piece of work that you're working on from beginning to end. This can include the creative process as you work in the studio that features you and your art.
2. Sharing the range of a series of artworks that you are currently working on, how they relate to one another, and inspiration behind the series and each individual piece.
3. The story of an art related event that has either already occurred, is currently ongoing, or is set to happen in the future.
Regardless of the story you tell, your art is the vehicle that you should use to tell it!
In addition to focusing on creating posts that resonate with your audience, it's important to structure your post in a way that will make it easier for your followers to read and engage.
You can use the below sample as a guideline to help craft your next post:
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