“How To Choose The Perfect Music For Your Video” plus 1 more

How To Choose The Perfect Music For Your Video

Posted: 05 Jun 2018 04:21 PM PDT

There are a lot of important elements that go into creating a successful video, but one that many often overlook (or don’t put any thought to until the last second) is music.

Music can hugely impact the mood of your video, and that, in turn, can have an effect on its success.

Think about one of your favorite online videos. Sure, the acting may grab your attention, and the message might be interesting, too, but what probably caught your attention more than anything else was the music.

If you’re looking for some advice on how to choose music for your video, you’ve come to right corner of the internet. To choose the perfect music for your video, just follow the tips below.

Know the Message Your Video Aims to Send

Before you can delve into the wide world of royalty-free production music, you need to be familiar with the message you want your video to send.

To get a better idea, ask yourself the following questions:

What is the purpose of the video?
Is it supposed to entertain, or provide information?
What is the pace of the video?
Does it move slowly, or quickly?
Does it aim to promote a specific product, or highlight your brand?

Once you’ve answered these questions, it should be easier to begin to determine the type of music your video needs. Remember: you don’t want the music to be the only thing about your video that anyone remembers. It should add to the mood and not detract from it, but you don’t want it to steal the show, either.

Know What Type of Music Will Appeal to Your Target Audience

When you’re trying to choose the right music for your video, you want to think about your target audience and what’s going to appeal to them. If you plan to market your video to millennials, choose something that will appeal to them specifically. Do your research, and you’ll be that much more likely to be successful.

Do You Want to Have Music Through the Duration of the Video, or Intermittently?

The purpose, intent, and style of your video should determine how you use the music you choose to pair with it. For example, if you’re going to be promoting a corporate video, you’re unlikely to require music through the duration of the video. In this case, you can use music in the beginning and end of the video – like a bookend. If you’re working on a car commercial on the other hand, you’ll likely want to have music throughout.

What Mood Should the Music Have?

Again, the type and style of video you’re working on should help to determine the mood of the music. If you’re trying to emphasize the cool, exciting features of a new car, you’re going to want to choose music for your video that highlights the pace and feel of the video. If you’re working on a slow, somber video, choosing something mellow (and potentially downbeat) to complement the tone is a good idea.

To Go Vocal, or No?

Is your video an interview? Is there a lot of dialogue? If so, using music with vocals is only going to detract from the message of the video. If you’re really itching to use a song that features vocals, ensure that they will align with the video itself, and its target audience, too.

If you want to be safe, find an instrumental track that conveys the same mood and emotions and use that.

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4 Easy Transportation Methods For Your Band’s Next Tour

Posted: 05 Jun 2018 11:39 AM PDT

One thing that you may fail to consider as you start booking gigs for your band is how you are going to get to all of your gigs. If you have only small instruments, it may be easy to pile everyone into a sedan and pop guitars in the trunk. However, most bands have larger equipment, including microphones, speakers, cables and other items that can take up quite a bit of room. Here are four other options that can help you get from your home or practice space to a gig whether it is just across town or across the country.

Try a Van

If you and your bandmates can chip in and buy your own form of transportation, you will not have to go through the stress of depending on someone else’s services before each performance. A conversion van is ideal because you can often make changes to the interior to best fit your space and seating needs. Keep in mind that you will also need to set aside some money regularly to pay for insurance, fuel and maintenance.

Tow a Trailer

If you already own an SUV or truck or even a moderate-sized sedan, you may be able to purchase an enclosed trailer to hold your equipment. This option is best for bands that do not operate out of densely populated areas where parking spaces are at a premium. Be sure that you have a way to hold your equipment in place in the trailer while you are driving so that nothing falls or breaks.

Add a Roof Rack

If you have only a small amount of equipment but need just a little more space than you already have in your current vehicle, you may be able to find the space you need with a roof rack alone. Opt for a non-rigid car topper that will make it easier to fit oddly shaped equipment into it. When you are not using it, it will take up very little space in your vehicle.

Transport Via Freight

For long trips, you may want to let someone else transport your equipment in used freightliner trucks for deliveries. This can free you and your bandmates up to travel in a fuel-efficient sedan and meet your equipment once you get to your destination. Make sure that you only choose reliable companies.

The method you use to transport your band members and your equipment sets the tone for your entire performance. When everyone is stressed, your performance will not be as good as it could be. However, by nailing down your transportation in advance of your next gig, you can relax on your way to your performance and focus on what really matters for your group.

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