How to build authority, believability and credibility

Dear Voornaam,

I remember my first day as a business strategy consultant at the Gallup Organization. I was overwhelmed, frustrated, and confused. My job was to get appointments with C-level leaders in FORTUNE 500 companies and find out if they had any problems we could solve.Â

I was intimidated by the prospect of calling these folks.Â

Most of them had twice the amount of business experience.

Most had advanced business degrees.

They all made more money.Â

Everyone said that if I thought of myself as a peer, that would shine through, and people would take my calls and want to meet with me.

So, I did some positive affirmations and envisioned myself as a peer to the CEOs on my list, and I called, and I called. I often left a voicemail message or spoke with an assistant. These never resulted in a return call.Â

Occasionally, I'd get a decision-maker on the phone, and they would quickly dismiss me as "someone selling something." I was at the end of the line. I didn't know what to do. I had no authority, believability, or credibility. I was beginning to believe there was no reason for these people to take my calls...

...until

I discovered a system that solved all these problems. This solution was elegant in its simplicity, and it worked like magic.

Here's what I did:

First: I changed my mindset. I did have specific knowledge that the C-level executives needed. This gave me situational authority. I needed to convey that to them. After some trial and error, I found several ways to get them to understand what I had to offer was valuable.Â

But this only got them on the phone.

Next, I had to make them believe that my solution would work. I did this by connecting them with past clients, sharing letters of recommendation, conducting consulting calls, and pointing out problems. I used clients in the same (or similar) industries/businesses as frequently as possible.Â

Finally, for the last set of steps in the process, I would shop their companies (in a retail environment or B2B, this is pretty easy), and I'd make recommendations of things I would change. This research, becoming a customer, and critiquing the process, gave me credibility.

Once I had those three things - Authority, Believability, and Credibility - it was easy to get an appointment and close the deal.Â

You see, the peer-to-peer relationship wasn't as meaningful as my situational authority, believability, and credibility.

On August 4, 2023, I'll be teaching this system for the first time. I wanted to do this with just my staff in the Zoom room, but they insisted we pilot this material in front of a group of prospective clients.

That's why I am releasing this information for the first time. On August 4, 2023, from 11 AM - 1 PM Eastern time, I'll share this information on Zoom with some clients and people who refer me business.Â

In exploring your profile, I thought you could benefit from my experience in this area.

Since you've opted in to receive these emails, I wanted to let you get in on the act. I will offer you a 50% discount if you opt into this program by the close of business on Friday. I'm doing this because I want a Zoom audience when I deliver this overwhelming value. The questions from industry experts like you will make the program more valuable.

This system is perfect for professionals who want to grow their practice, and it blows away everything else I've ever seen. If you'd like to join me and discover this fantastic system, click the link below to register to attend.Â

https://www.davelorenzo.com/abc-workshop-zoom/

If you act now, you'll also receive three bonuses:

First:Â You'll get the video of the entire session. This will help you focus as you don't have to worry about taking notes. This is a $1,500 value.

Second:Â When completed, you'll receive my step-by-step university-level course on building Authority, Believability, and Credibility. The final retail price on that will be $1,115.

Finally, You'll have coaching access to me for assistance in implementing this in your business for 60 days. This is a value of over $3,500.

So you'll receive over $6,000 in bonuses and a 50% discount, but you have to act now. This deal expires Friday at the close of business.Â

Here's the link to register:

https://www.davelorenzo.com/abc-workshop-zoom/

This is perfect for you. Don't miss out. Join me now.Â

If you have any questions or want more information, call me at the phone number below.

Warm regards,

Dave Lorenzo

The Godfather of Growth

(786) 436-1986