| Last September, Time Inc. launched an ad-supported video streaming channel, the People/Entertainment Weekly Network, the content for which was mostly created in-house. Now, the company has renamed the channel to PeopleTV and plans to fund more original content for it. Artificial intelligence has an entire track dedicated to it at Advertising Week's Playstation East, but some agency folks at the event "don't think there's anything to talk about yet" that's relevant to them regarding AI. With the rise of Netflix and others, people can pay to avoid TV spots. Subscribe to Digiday+ to read about what it would take to develop an ad-free cable bundle. Lufthansa believes flights can include more than just eating, drinking and watching movies. The German airline offers digital-focused events through its FlyingLab program from 30,000 feet. From Glossy: Italian-made footwear brand M.Gemi has turned its brick-and-mortar locations into an offline database, with the goal of creating a feedback loop of product performance that it can respond to and a more tailored experience for customers who shop both online and in store. Don't miss next week's Glossy Forum, where upstart retail brands like Of a Kind, Le Tote and Outdoor Voices will share how they are tackling the digital playbook. Join us on Oct. 3 in New York City. |
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| Sahil Patel Time Inc.’s PeopleTV has a new name and plans to work with more outside production partners to fund original video series. |
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| Shareen Pathak Depending on whom you ask, artificial intelligence will either save us or enslave us. |
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| Sponsored Content LiveIntent Healthy marketers cannot live on cookies alone. They need People-based Marketing to sustain healthy bottom lines. Here’s the recipe for success! Sponsored content by LiveIntent |
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| Sahil Patel TV commercials used to be part of the bargain. Now, with the rise of Netflix and others, people can just pay to avoid TV spots. |
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| Yuyu Chen "Lots of in-flight experiences are limited to eating or drinking, but we want to make them more fun and interactive.” |
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| Sponsored Content Factual The more consumer data becomes readily available, the smaller the gap between deriving meaningful insights and trends from measurements. Which points of measurements have worked for you to drive better audience insights and increase consumer loyalty and engagement? Which haven’t worked so well? Take a few minutes to complete the survey to get the full report and the chance to win a $500 gift card. Sponsored by Factual. |
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| Sponsored Content Grapeshot Join Nicole Brodeur, Grapeshot director of account management and Aruna Paramasivam L'Oreal's data acquisition and partner manager to find out how to optimize your campaign performance, increase scale and increase precision targeting. Sponsored by Grapeshot. |
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