| | Top Story
How TikTok owner ByteDance rose to become China’s second-biggest digital ad player
ByteDance is now the second-biggest player in the Chinese digital advertising landscape, taking 23% of all digital media spend in the first half of 2019 – equivalent to 50 billion yuan (or $7 billion). |
SEO Tip of the Week: Keyword analysis
Taken from Econsultancy's SEO Best Practice Guide.
"Conducting audience and keyword analysis should not be a one-off event as both are continually evolving, especially in search in response to real world events and search engine evolution. Tools like SEMrush and Ahrefs can provide interesting insights into the keywords used seasonally and in varying markets, but it is also very important to remain agile to maintain a competitive edge and responsive to searchers’ needs. Spotting new search trends before tools are able to accurately report on the shift can provide significant first mover advantages." |
The best digital marketing stats we’ve seen this week
Settle in for this week’s stats roundup, which includes news about social commerce, grocery retailers, Christmas ads, and lots more. |
A day in the life of… Laurence Parkes, CEO of Rufus Leonard
Parkes talks about how he came to Rufus Leonard, the importance of trust and getting out of the way so that people can do their best work, and why his working days are defined by “dynamic stability”. |
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| Search Engine Optimisation (SEO) Best Practice Guide
The value of proper SEO cannot be overestimated. Access our guide to discover everything you need to know about search engine optimisation, whether you work for an in-house client-side team, or for an agency. |
The Top 100 Digital Agencies 2019 Report
Access your definitive listing of the most significant digital agency players within the UK as well as the industry’s rising stars. Plus, enjoy in-depth analysis and commentary on the state of the industry, including best practice interviews and insights with marketing and industry leaders. |
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Join us at this year’s Econsultancy Live for a day of networking, debate and discussion around the key strategic issues facing the marketing profession. Designed for senior digital and marketing professionals, this event provides a unique opportunity to share experiences and gain valuable insights while building your network and meeting potential partners.
Places are limited so if you'd like to attend, please request your place as soon as possible. |
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| Econsultancy Pulse is a round up of the latest action in the world of marketing and ecommerce. |
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