TV networks, CTV platform owners and streaming services will be on the same virtual stage vying for advertisers’ upfront budgets.
| The Interactive Advertising Bureau’s NewFronts has the potential to play an even bigger part in the distribution of ad dollars between traditional TV and streaming in the TV upfront negotiations. “I definitely think we’re finally starting to see the NewFronts and upfronts merge,” said Jessica Brown, director of digital investment at GroupM. Read more below. TV networks, CTV platform owners and streaming services will be on the same virtual stage vying for advertisers’ upfront budgets. After being shut down by Grindr in January 2019, Into was acquired by Q.Digital which relaunches today with a Gen Z and BIPOC focus. Revolt CEO Detavio Samuels said he was heartened by a recent uptick in brand support but that the economics of running a Black-owned media company remains a struggle. For Digiday+ members, media agencies both applaud and hold their breath as the ANA issues an RFP to seek transparency in the programmatic supply chain. For decades, companies have been told to put shareholders first. Now, even their largest shareholders are challenging that belief. “We should’ve done this right the first time,” as GroupM North America CEO Kirk McDonald discusses responsible investing. Dotdash's health publisher, Verywell Mind, is growing after a tumultuous year and hoping to further that trend with added editorial authority. Digiday caught up with Steve Sirich, general manager of the global advertising business at Microsoft, to hear how the company is pitching advertisers today and how work-from-home has impacted the company’s ad business. Other things to know about This week: Subscribe to Digiday+ to join us at Amazon U: Customer Retention Strategies where you’ll learn all the basics of customer retention on the platform and dive into case studies from brand and agency leaders. Brands are in the early stages figuring out how to use analytics and insights to enhance the customer experience. Sponsored by Mapp. Privacy regulations and browser updates will make it difficult for brands to collect and activate data at scale. This research study shows how advertisers and publishers are adapting their data strategies. Sponsored by Permutive. | | |
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howdy! howdy! | Sponsored by LiveIntent | | New report: brands are finding new ways to leverage audience data | | For brands, audience data holds the key to monetizing attention from consumers. By “listening” to what the data tells them, marketers are building new methods of monetization in a variety of ways, ranging from building retail networks to monetizing newsletters. | | |
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